Pure & Natural (Aust) Pty Ltd & Anor v Graphio Pty Ltd & Ors Graphio Pty Ltd v Pure & Natural (Aust) Pty Ltd & Anor [1997] FCA 94

Pure & Natural (Aust) Pty Ltd & Anor v Graphio Pty Ltd & Ors Graphio Pty Ltd v Pure & Natural (Aust) Pty Ltd & Anor [1997] FCA 94

Applicants, through their agents, engaged in misleading or deceptive conduct in contravention of s 52(1) of the Trade Practices Act 1974 by making representations about achievable sales figures and base figures for gross sales without reasonable grounds; these representations induced the respondents to enter into the franchise and business purchase agreements. There was no breach established regarding training obligations. The franchise agreement was not extended post-8 November 1992. Respondents admitted liability for certain unpaid service and advertising fees. Legal costs under clause 2(z) are subject to further determination.

Parties
Applicant: PURE & NATURAL (AUST) PTY LTD; Applicant: PURE & NATURAL DINERS PTY LTD; Respondent/cross Claimant: GRAPHIO PTY LTD; Respondent: LEON DEKELL; Respondent: JEANETTE DEKELL
Jurisdiction
Australia
Judgment Date
18 February 1997
Procedural Posture
Trial / Decision on Liability and Certain Claims; Further Damages Hearing Adjourned
Outcome
Declarations of contraventions of s 52(1) given; orders for separate hearing on damages; judgment for admitted fees; some claims dismissed; further hearing on costs.
Legal Topics
Misleading or Deceptive Conduct, Franchise Agreements, Contractual Obligations, Damages

Case Brief

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Parties

PURE & NATURAL (AUST) PTY LTD

Applicant

PURE & NATURAL DINERS PTY LTD

Applicant

GRAPHIO PTY LTD

Respondent/cross Claimant

LEON DEKELL

Respondent

JEANETTE DEKELL

Respondent

Procedural Posture

Trial / Decision on Liability and Certain Claims; Further Damages Hearing Adjourned

  1. 1 Whether applicants engaged in misleading or deceptive conduct under s 52 of the Trade Practices Act 1974
  2. 2 Whether representations regarding future sales were misleading
  3. 3 Whether contractual obligations concerning fees and training were breached

Ratio Decidendi

Applicants, through their agents, engaged in misleading or deceptive conduct in contravention of s 52(1) of the Trade Practices Act 1974 by making representations about achievable sales figures and base figures for gross sales without reasonable grounds; these representations induced the respondents to enter into the franchise and business purchase agreements. There was no breach established regarding training obligations. The franchise agreement was not extended post-8 November 1992. Respondents admitted liability for certain unpaid service and advertising fees. Legal costs under clause 2(z) are subject to further determination.

Court Disposition

Declarations of contraventions of s 52(1) given; orders for separate hearing on damages; judgment for admitted fees; some claims dismissed; further hearing on costs.

Orders

  • Questions except damages on cross-claim to be decided separately and before damages.
  • Declarations of misleading conduct on two representations as contravening s 52(1) Trade Practices Act 1974.