A: Direct marketing by mail [2006] IEDPC 4

A: Direct marketing by mail [2006] IEDPC 4

Retention and use of personal data for direct marketing after termination of business relationship and objection constitutes breaches of Section 2(1)(c)(iv) and Section 2(7) of the Data Protection Acts.

Citation
[2006] IEDPC 4
Parties
Respondent: A; Complainant: Unnamed data subject
Jurisdiction
Ireland
Procedural Posture
Data Protection Complaint / Investigation and Resolution
Outcome
amicable resolution achieved
Legal Topics
Direct Marketing, Data Retention, Data Subject Rights
Data Protection Privacy Direct Marketing Data Retention Data Subject Rights

Case Brief

Summary, issues, holding and outcome

More case intelligence is available

Unlock the full research layer for this judgment.

Full judgment text Downloadable case file Legal principles 2 Authorities cited 2 Party arguments 2 Amounts and remedies 1
Sign in to unlock

Parties

A

Respondent

Unnamed data subject

Complainant

Procedural Posture

Data Protection Complaint / Investigation and Resolution

Legal Issues

  1. 1 Whether retention and use of personal data for direct marketing after termination of business relationship and objection constitutes a breach of data protection law
  2. 2 Whether failure to suppress data subject's record after objection breaches statutory obligations

Ratio Decidendi

Retention and use of personal data for direct marketing after termination of business relationship and objection constitutes breaches of Section 2(1)(c)(iv) and Section 2(7) of the Data Protection Acts.

Court Disposition

amicable resolution achieved

Orders

  • A to suppress data subject's record
  • A to apologise to data subject