Case study 4: Marketing phone call made to a number on the National Directory Database (NDD) Opt out register. [2011] IEDPC 4 (2011)

Case study 4: Marketing phone call made to a number on the National Directory Database (NDD) Opt out register. [2011] IEDPC 4 (2011)

Acorn Life Ltd failed to ensure compliance with the NDD Opt-Out Register, resulting in a breach of data protection law by making a marketing call to an opted-out number.

Citation
[2011] IEDPC 4
Parties
Complainant: Complainant; Respondent: Acorn Life Ltd
Jurisdiction
Ireland
Procedural Posture
Data Protection Complaint / Investigation and Resolution
Outcome
amicable resolution with formal warning
Legal Topics
Direct Marketing, Opt Out Register, Unsolicited Communications
Data Protection Privacy Law Direct Marketing Opt Out Register Unsolicited Communications

Case Brief

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Parties

Complainant

Complainant

Acorn Life Ltd

Respondent

Procedural Posture

Data Protection Complaint / Investigation and Resolution

Legal Issues

  1. 1 Whether Acorn Life Ltd made a marketing phone call to a number listed on the NDD Opt-Out Register in breach of data protection law

Ratio Decidendi

Acorn Life Ltd failed to ensure compliance with the NDD Opt-Out Register, resulting in a breach of data protection law by making a marketing call to an opted-out number.

Court Disposition

amicable resolution with formal warning

Orders

  • Acorn Life Ltd to make a €500 donation to a charity of the complainant's choice
  • Formal warning issued to Acorn Life Ltd regarding future compliance