P: Persistent direct marketing [2006] IEDPC 3

P: Persistent direct marketing [2006] IEDPC 3

Technical difficulties and system failures do not excuse breaches; data controller remains responsible for ensuring suppression requests are honored.

Citation
[2006] IEDPC 3
Parties
Respondent: P; Applicant: Irish Data Protection Commission
Jurisdiction
Ireland
Procedural Posture
Data Protection Complaint / Decision
Outcome
warning issued; no formal enforcement action
Legal Topics
Direct Marketing, Suppression Requests, Data Controller Responsibility
Data Protection Privacy Law Direct Marketing Suppression Requests Data Controller Responsibility

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Parties

P

Respondent

Irish Data Protection Commission

Applicant

Procedural Posture

Data Protection Complaint / Decision

Legal Issues

  1. 1 Whether P contravened data protection law by sending direct marketing after suppression requests
  2. 2 Responsibility of data controller for system failures in suppression of marketing

Ratio Decidendi

Technical difficulties and system failures do not excuse breaches; data controller remains responsible for ensuring suppression requests are honored.

Court Disposition

warning issued; no formal enforcement action

Orders

  • P must take immediate steps to ensure mailing lists honor suppression requests
  • Failure to rectify will result in enforcement action