Barloworld South Africa (Pty) Ltd v Leatoy (Pty) Ltd (018317) [2014] ZACT 37 (14 March 2014)

Barloworld South Africa (Pty) Ltd v Leatoy (Pty) Ltd (018317) [2014] ZACT 37 (14 March 2014)

The Tribunal found that there is no overlap in the geographic market for new passenger vehicles, as Barloworld is not active in the Northern Cape province or any region close to Kuruman where Leatoy operates. For new commercial vehicles, the relevant geographic market is national, and the merged entity's market share would be less than 5%. The transaction is therefore unlikely to substantially prevent or lessen competition in any relevant market. Furthermore, the merger raises no public interest concerns, as no job losses are anticipated. Accordingly, the Tribunal approved the proposed transaction.

Citation
[2014] ZACT 37
Parties
Applicant: Barloworld South Africa (Pty) Ltd; Respondent: Leatoy (Pty) Ltd
Court
Competition Tribunal
Jurisdiction
South Africa
Judgment Date
14 March 2014
Case Number
018317
Procedural Posture
Merger Review / Approval
Outcome
Merger approved without conditions.
Judges
Takalani Madima, Medi Mokuena, Anton Roskam
Legal Topics
Horizontal Merger, Market Definition, Public Interest, Market Share Analysis

Case Brief

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Parties

Barloworld South Africa (Pty) Ltd

Applicant

Leatoy (Pty) Ltd

Respondent

Procedural Posture

Merger Review / Approval

  1. 1 Whether the proposed acquisition will substantially prevent or lessen competition in the relevant product and geographic markets.
  2. 2 Whether the transaction raises any public interest concerns.

Ratio Decidendi

The Tribunal found that there is no overlap in the geographic market for new passenger vehicles, as Barloworld is not active in the Northern Cape province or any region close to Kuruman where Leatoy operates. For new commercial vehicles, the relevant geographic market is national, and the merged entity's market share would be less than 5%. The transaction is therefore unlikely to substantially prevent or lessen competition in any relevant market. Furthermore, the merger raises no public interest concerns, as no job losses are anticipated. Accordingly, the Tribunal approved the proposed transaction.

Court Disposition

Merger approved without conditions.

Orders

  • The proposed transaction is approved.