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South Africa Judgment

Electoral Court

Cape Party v Electoral Commission and Another (1/09) [2009] ZAEC 3 (26 March 2009)

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Source document

01

Holding and result

The court held that the ballot paper is designed with sufficient safeguards, including party names, logos, and faces, to prevent confusion among voters. The reasonable voter, as envisaged by Section 16(1)(b) of the Electoral Commission Act, would be able to distinguish between 'CAPE' and 'COPE', whether by name, logo, or associated imagery. The cited instances of confusion were found to be contextually remote and not indicative of a real risk of deception or confusion at the polls. Therefore, the Electoral Commission's decision to reject the objection to the abbreviated name was correct and complied with the purpose of the Act.

Court disposition

Appeal dismissed.

Orders

  • The appeal is dismissed.

02

Material facts

Parties

Cape Party

Appellant

Electoral Commission

Respondent

Congress of the People ("COPE")

Respondent

03

Procedural history

  1. Posture

    Civil Appeal / Appeal Against Administrative Decision

04

Questions and positions

Legal issues

Party arguments

Applicant
The appellant argued that the abbreviated name 'CAPE' closely resembles 'COPE', which could deceive or confuse voters at the polls. They cited instances where 'COPE' was used in contexts similar to 'CAPE', such as bumper stickers reading 'COPE TOWN' and a cartoon referencing the 'COPE of Good Hope', suggesting a deliberate attempt to create confusion and infringe on the appellant's rights to its abbreviated name.
Respondent
The respondents contended that the ballot paper is designed to prevent confusion, featuring party names, logos, and faces that clearly distinguish each party. They argued that a reasonable and reasonably informed voter would not be deceived or confused by the similarities, as the differences in names, logos, and associated imagery are sufficient. The respondents maintained that the cited examples were contextually remote and did not demonstrate a real risk of confusion at the polls.

05

Court’s reasoning

  1. 01

    Electoral Commission Act No 51 of 1996

    Section 16(1)(b) of the Electoral Commission Act requires that party names not be so similar as to deceive or confuse voters. The provision must be interpreted holistically and in the context of the Act and the purpose of elections.

  2. 02

    Electoral Act No 73 of 1998

    The reasonable voter standard applies, considering the literacy and awareness of the average registered voter, and the safeguards provided by ballot design.

06

Ratio, limits and disposition

Ratio decidendi

The court held that the ballot paper is designed with sufficient safeguards, including party names, logos, and faces, to prevent confusion among voters. The reasonable voter, as envisaged by Section 16(1)(b) of the Electoral Commission Act, would be able to distinguish between 'CAPE' and 'COPE', whether by name, logo, or associated imagery. The cited instances of confusion were found to be contextually remote and not indicative of a real risk of deception or confusion at the polls. Therefore, the Electoral Commission's decision to reject the objection to the abbreviated name was correct and complied with the purpose of the Act.

Obiter and limits

  • The use of colour in party logos, although not apparent in the application papers, may further assist voters in distinguishing between parties.
  • The design of the ballot paper reflects consideration of South African history and the diverse backgrounds of voters, aiming to ensure clarity and prevent confusion.

Court disposition

Appeal dismissed.

  • The appeal is dismissed.

Source and reliance status

Electoral Court

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Judgment reading view

Judgment text

The complete available source text.

Source document

Electoral Court

Judgment

[2009] ZAEC 3

REPORTABLE

CASE NO: 1/09

IN THE

ELECTORAL COURT OF SOUTH AFRICA

HELD

AT BLOEMFONTEIN

In the matter between:

THE

CAPE PARTY.................................................................................... Appellant

and

THE

ELECTORAL COMMISSION....................................................First Respondent

CONGRESS OF THE PEOPLE ("COPE") ..................................Second Respondent

CORAM: Mthiyane JA; Pillay and Masipa JJ; Ms S. Moodley and Ms S. Abro (Members)

SUMMARY; Appeal against decision to reject objections to abbreviated name - resemblance - Section 16(1)(b) of the Electoral Commission Act No 51 of 1996-to be interpreted holistically and within the context of the Act and purpose of elections - voter defined -reasonable voter and reasonably informed voter - design of ballot paper safeguards against voters mistaking identity of particular party or confusing parties.

In deciding this matter, it is essential to examine whether the voter would be deceived and/or confused when exercising his or her right to vote.

The Electoral Act No 73 of 1998 sets out, inter alia, procedures for voter registration, (Chapter 2) and actual voting procedure (Section 38). Section 39 also makes provisions for the assistance of a voter who requires assistance to exercise the right to vote at the voting station.

These are procedures which illustrate that a voter is a person who is registered to exercise a right to vote. They, though not difficult to follow, require some measure of understanding of the prescribed procedures and what it entails.

Essential in the procedure is that a voter who can read will proceed to a voting booth and mark the ballot paper as he or she wants to. Where a voter cannot read, section 39 makes provision for him or her to be assisted to exercise a right to vote.

Furthermore, the ballot paper, almost now by tradition, contains a picture of the face' of every party next to its name and logo. Most, if not all, citizens know that the faces and logos thereon are associated with and represent the respective political parties involved in the elections.

It consequently becomes clear that the ballot paper, such as it is, is a product of wide consideration of South African history, the backgrounds of citizens in general and has been designed to generally avoid any of its voting public from being deceived or confused in exercising the right to vote when marking the ballot paper.

The ballot paper has clearly been designed for use of voters of most, if not all, backgrounds whether formally literate or not.

Objectively, it follows therefore, that the registered voter as envisaged in Section 16 (l)(b) of the Act is the reasonable voter, who is reasonably informed of the political landscape prevailing at the material time.

Specifically, such a reasonable voter is one who would firstly be sufficiently literate to identify the party of choice by name in order give proper effect to the right to vote. The reasonable voter, reasonably informed would know the difference between 'CAPE' and 'COPE' because the literate voter will see the difference between the names or abbreviated names for that matter.

If a person is not sufficiently literate or unable to read, the reasonable voter will have reference to the 'face of the party' which would clearly assist him or her to identify the party of choice. It seems to me that there can be no confusion as to the identifying of the party from the 'face' thereof save perhaps in the case of two members of an identical multi-birth group of siblings serving as the face of different parties. This is not the position in this case.

Thirdly, if the voter is still uncertain, the respective logo's clearly serve as marks of different identities.

The Appellant's logo can be described as follows:-

"An elliptical outline with broadened sides tapering towards the narrower poles, containing a map which resembles the western hemisphere of South Africa wherein appears the word CAPE written in bold capital letters which is underlined by two stars on either side of an anchor. (It is not clear whether the said map includes portions of other provinces or not)".

The Second Appellants' logo can be described as follows:-

"A cross within a four pronged star inside two broad lined circles with the word 'COPE' appearing under that in bold and with the full name Congress of the People thereunder in smaller letters."

I might add that in the application papers before us, the logos are depicted in photo static copies in black and white and therefore the different colour choices of the Appellant and Second Respondent are not apparent to me. I assume the colours would also have a role in distinguishing the Appellant from the Second Respondent.

Clearly the respective logos also serve as differentials and cannot be confused.

In order to illustrate the potential for confusion, the Appellant has referred to two instances as examples of 'COPE' being deliberately

used in place of the word 'CAPE'.

Firstly it referred to an instance in which the Second Respondent distributed what is known as bumper stickers wherein the word 'COPE TOWN' appeared.

The second instance is a cartoon which referred to the 'COPE of Good Hope'.

In both instances it is clear that the play on the word 'COPE' was contextually too far removed from the name of the Appellant. The bumper sticker was obviously a play on CAPE TOWN, while the cartoon was a play on the Cape of Good Hope.

Both Cape Town and the Cape of Good Hope are long standing names of a city and geographical phenomenon respectively. They are too remote from the notion which the Appellant suggests as examples of potential to offend the rights to the use of the abbreviated name of CAPE.

Consequently the purpose of Section 16(l)(b) of the Act has been complied with and from the aforegoing, it cannot be said voters will be deceived or confused at the polls or that the potential for that to occur exists.

In the circumstances, the Appellant has not shown the decision of the First Respondent to uphold the CEO's decision to be incorrect. In the result, the appeal is dismissed.

R

PILLAY

JUDGE

OF THE HIGH COURT

MTHIYANE

JA CONCURRED

MASIPA

J CONCURRED

Ms S

MOODLEY CONCURRED

Ms S

ABRO CONCURRED

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Authorities

Authorities used by the court

Cases, legislation, regulations, and constitutional provisions identified in the available record.

Electoral Commission Act No 51 of 1996

Legislation

Legislation referenced in the available case record.

Electoral Act No 73 of 1998

Legislation

Legislation referenced in the available case record.

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