Competition Commission v Primedia (Pty) Ltd (CR294Feb18/SA242Jan19) [2019] ZACT 20 (27 February 2019)
Primedia admitted to contravening section 4(1)(b)(i) of the Competition Act by engaging in price fixing and fixing trading conditions with competitors through the MCC. The Tribunal found that the consent agreement, which includes an administrative penalty, undertakings to cease the prohibited conduct, implementation of a compliance programme, and measures to support small and black-owned agencies, adequately addresses the contravention. The Tribunal confirmed the consent agreement as an order, thereby concluding all proceedings between the Commission and Primedia in respect of the investigated conduct.
- Citation
- [2019] ZACT 20
- Parties
- Applicant: Competition Commission; Respondent: Primedia (Pty) Ltd
- Court
- Competition Tribunal
- Jurisdiction
- South Africa
- Judgment Date
- 27 February 2019
- Case Number
- CR294Feb18/SA242Jan19
- Procedural Posture
- Settlement Application / Consent Agreement Confirmation
- Outcome
- Consent agreement confirmed as an order of the Tribunal; administrative penalty and remedial measures imposed.
- Judges
- N Manoim, E Daniels, M Mazwai
- Legal Topics
- Price Fixing, Fixing of Trading Conditions, Administrative Penalty, Consent Agreement, Economic Empowerment, Compliance Programme
Case Brief
Summary, issues, holding and outcome
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Parties
Competition Commission
Applicant
Primedia (Pty) Ltd
Respondent
Procedural Posture
Settlement Application / Consent Agreement Confirmation
Legal Issues
- 1 Did Primedia contravene section 4(1)(b)(i) of the Competition Act by engaging in price fixing and fixing trading conditions with competitors?
- 2 Is the proposed consent agreement, including the administrative penalty and remedial measures, appropriate for confirmation by the Tribunal?
Ratio Decidendi
Primedia admitted to contravening section 4(1)(b)(i) of the Competition Act by engaging in price fixing and fixing trading conditions with competitors through the MCC. The Tribunal found that the consent agreement, which includes an administrative penalty, undertakings to cease the prohibited conduct, implementation of a compliance programme, and measures to support small and black-owned agencies, adequately addresses the contravention. The Tribunal confirmed the consent agreement as an order, thereby concluding all proceedings between the Commission and Primedia in respect of the investigated conduct.
Court Disposition
Consent agreement confirmed as an order of the Tribunal; administrative penalty and remedial measures imposed.
Orders
- The consent agreement between the Competition Commission and Primedia (Pty) Ltd is confirmed as an order of the Tribunal.
- Primedia (Pty) Ltd must pay an administrative penalty of R9,605,884.64 within 30 days of confirmation of the order.
Full Case Text
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