Download PDF

South Africa Judgment

North Gauteng High Court, Pretoria

Dowley v Health Professions Council of South Africa (A75/2023) [2024] ZAGPPHC 305 (28 March 2024)

On this page

Professional case brief

Research organized from the available case record

Source document

01

Holding and result

The Court held that the definition of 'touting' and the relevant Ethical Rules require the offender to be a practicing optometrist with a practice and patients. Since it was common cause that Mr Dowley was registered as a non-practicing optometrist and had no patients, the rules did not apply to him. The Appeal Committee erred in finding him guilty under these provisions, and he should not have faced the charge. The appeal was upheld and the orders of the Appeal Committee were set aside.

Court disposition

Appeal upheld; orders of the Appeal Committee set aside; appellant found not guilty on Count 1; respondent ordered to pay costs.

Orders

  • The appeal is upheld.
  • The Appeal Committee's first, second, fifth and sixth orders are set aside and replaced with an order that Mr Dawley is found not guilty on Count 1.
  • The respondent is ordered to pay the costs of the appeal, including the cost of two counsel where so employed.

02

Material facts

Parties

Bryan John Dowley

Appellant Counsel: W Trengove SC

Health Professions Council of South Africa

Respondent Counsel: L Mgwetyana

Amounts and remedies

  • Maximum Value of Free Scripted Sunglasses Offered in Promotional Message: ZAR 3,000

03

Procedural history

  1. Posture

    Civil Appeal / Appeal From Decision of HPCSA Appeal Committee

04

Questions and positions

Legal issues

Party arguments

Applicant
The appellant argued that the offence of 'touting' under the Ethical Rules requires the offender to be a practicing optometrist with a practice and patients. Since Mr Dowley is registered as a non-practicing optometrist and has no patients, he cannot be guilty of touting. The rules and definitions cited necessitate conduct by a practicing practitioner, and the charge should not have been brought against him.
Respondent
The respondent contended that Mr Dowley, as a non-executive director and CEO of the holding company of Spec-Savers SA, was the face of Spec-Savers and thus subject to the rules prohibiting touting. They argued that his involvement in the business and the sending of promotional messages to patients constituted unprofessional conduct under the Act and Ethical Rules.

05

Court’s reasoning

  1. 01

    Ethical and Professional Rules of The Health Professions Council of South Africa, Booklet 2, September 2016

    The offence of 'touting' requires the offender to be a practicing optometrist with a practice and patients.

  2. 02

    Rule 3(2), Ethical Rules

    A practitioner shall not canvass or tout or allow canvassing or touting to be done for patients on his or her behalf.

  3. 03

    Rule 8.4, Ethical Rules

    A practitioner shall not practise in any other form of practice which has inherent requirements or conditions that violate or potentially may violate one or more of these rules or an annexure to these rules.

06

Ratio, limits and disposition

Ratio decidendi

The Court held that the definition of 'touting' and the relevant Ethical Rules require the offender to be a practicing optometrist with a practice and patients. Since it was common cause that Mr Dowley was registered as a non-practicing optometrist and had no patients, the rules did not apply to him. The Appeal Committee erred in finding him guilty under these provisions, and he should not have faced the charge. The appeal was upheld and the orders of the Appeal Committee were set aside.

Obiter and limits

  • The Court noted that the plain reading of the rules and definitions supports the interpretation that only practicing optometrists can be guilty of touting.
  • The Court emphasized that regulatory bodies must ensure charges are brought only against persons to whom the relevant rules apply.

Court disposition

Appeal upheld; orders of the Appeal Committee set aside; appellant found not guilty on Count 1; respondent ordered to pay costs.

  • The appeal is upheld.
  • The Appeal Committee's first, second, fifth and sixth orders are set aside and replaced with an order that Mr Dawley is found not guilty on Count 1.
  • The respondent is ordered to pay the costs of the appeal, including the cost of two counsel where so employed.

Source and reliance status

North Gauteng High Court, Pretoria

This page organises the available record for research. Confirm quotations, current status, and subsequent treatment against the official source before relying on the case.

Judgment reading view

Judgment text

The complete available source text.

Source document

North Gauteng High Court, Pretoria

Judgment

[2024] ZAGPPHC 305

IN

THE HIGH COURT OF SOUTH AFRICA

(GAUTENG DIVISION, PRETORIA)

CASE NUMBER: A75/2023

1. Reportable: No

2. Of interest to other judges: No

3. Revised: No

28 March 2024

In the matter between:

BRYAN

JOHN

DOWLEY APPELLANT

and

HEALTH

PROFESSIONS COUNCIL OF SOUTH AFRICA

RESPONDENT

Coram: Baqwa J and Le Grange AJ

This judgment is handed down electronically by uploading it to the electronic file of this matter on Caselines. As a courtesy gesture, it will be sent to the parties/their legal representatives by email.

ORDER

On appeal from: a decision of an Appeal Committee of the Health Professions Council of South Africa (HPCSA) held through Microsoft Teams Virtual Platform on 16 February 2021:

1. The appeal is upheld.

2. The Appeal Committee's first, second, fifth and sixth orders are set aside and replaced with an order that Mr. Dawley is found not guilty on Count 1.

3. The respondenfis ordered to pay the costs of the appeal, to include the cost of two couhsel where so employed.

JUDGMENT

Le Grange AJ (Baqwa J concurring):

[1] Before this Court is an appeal in terms of section 20 of the Health Professions Act 56 of 1974 against a decision of the respondent's

Appeal Committee (HPCSA) finding the appellant (Mr Dawley) guilty on the charge:

'That you are guilty of unprofessional conduct or conduct which, when regard is had to your profession, is unprofessional in that during the period January 2019 - February 2020, in respect of your patient and/or client Adele Camarera-Eichinger, you and/or your practice and/or associates were touting, in that text messages were sent to your patient/client informing her that when she consults at Specsavers, she will acquire double clicks card points.'

Facts

[2] The facts relevant to this judgement are largely common cause and as follows:

[3] The charge(s) stem from a text message sent by Clicks to its customers, which reads:

'Clicks: Need an eye test? Earn DOUBLE Club Card points at Spec-Savers! Reply YES to Book & get FREE scripted sunnies up to R 3000. T&Cs Reply STOP to opt out' and pertain to unprofessional conduct as prohibited by the Health Professions Act 56 of 1974 (act) and the Ethical Rules of Conduct for Practitioners Registered Under the [act] (rules)[1].

[4] Mr Dowley is a non-practicing optometrist and registered as such at the HPCSA.

[5] Mr Dowley is further a non-executive director of Spec-Savers SA and the CEO of its holding company KFML holdings.

[6] Spec-Savers SA is the franchisor to a multiple of Spec-Savers franchisees who practice in the field of optometry and is registered with the HPCSA.

[7] In essence, the unprofessional conduct pertains (more specifically) to 'touting' as prohibited by the rule 3, and as extended in terms of rule

8.4[2] to Mr Dawley in person - for being the face of Spec-Savers.

In limine

[8] Mr Trengove SC (on behalf of the appellant) advanced 3 points in limine.

[9] The first being that the offence of 'touting' requires, per the definition in the rules, that the 'offender' must be a 'practicing' optometrist with a practice - as only a person practicing (or a practice) can (per the said definition) entice people to his/her offer(s) (or practice). It being common cause that Mr Dawley is non-practicing it would mean the end of the matter.

[10] The rules define 'touting' as:

'[C]onduct which draws attention, either verbally or by means of printed or electronic media, to one's offers, guarantees or material benefits that do not fall in the categories of professional services or items, but are linked to the rendering of a professional service or designed to entice the public to the professional practice. Emphasis added.

[11] The argument goes further that this understanding, is re-enforced by rule 3(2) which provide that:

'A practitioner shall not canvass or tout or allow canvassing or touting to be done for patients on his or her behalf.' Emphasis added.

which conduct again necessitates a 'practitioner' (i.e. a practicing optometrist) and (his/her) 'patients'.

[12] This Court finds that the suggested interpretation does not just hold water on a plain reading of the quoted definition and rule as argued, but also from a reading of rule 8.4 which provides that:

'A practitioner shall not practise in any other form of practice which has inherent requirements or conditions that violate or potentially may violate one or more of these rules or an annexure to these rules. Emphasis added.

- which, again, necessitates conduct by a 'practicing' practitioner.

[13] It being common cause that Mr Dowley is non practicing with no patients and registered at the HPCSA as such - he should never even have faced a charge under any one of the aforementioned rules.

[14] In the premises, the appeal must succeed on the first hurdle.

A.J.

LE GRANGE

ACTING

JUDGE OF THE HIGH COURT

I agree and it is so ordered

SELBY BAQWA

JUDGE

OF THE HIGH COURT

APPEARANCES:

For the appellant: Mr W Trengove SC on instruction of Pierre Marais

Attorneys, Pretoria

For the respondent: Mr L Mgwetyana on instruction of Mfinci Bahlmann

Inc, Pretoria

Heard: 19 March 2024

Delivered: 28 March 2024

[1] Ethical and Professional Rules of The Health Professions Council of South Africa as contained in Booklet 2 dated September 2016 [2] Para 23 and 80 of the judgement of the Appeal Committee

[1] Ethical and Professional Rules of The Health Professions Council of South Africa as contained in Booklet 2 dated September 2016

[2] Para 23 and 80 of the judgement of the Appeal Committee

Source wording is retained. Consult the source document for its original formatting and pagination.

Authorities

Authorities used by the court

Cases, legislation, regulations, and constitutional provisions identified in the available record.

Health Professions Act 56 of 1974

Legislation

Legislation referenced in the available case record.

Case-aware research

Ask AI about this case

The judgment and available research above are public. New questions open in a separate private conversation grounded in this case.

About this LexChat collection

This page organizes the available case record for research. Verify quotations, current status, and subsequent treatment against the source document. Corrections can be reported to hello@esheria.ai.

Legal information, not legal advice. Research summaries do not replace the judgment.