JP Morgan Securities South Africa (Pty) Ltd and Cazenove South Africa (Pty) Ltd (96/LM/Nov04) [2005] ZACT 10 (15 February 2005)
- Citation
- [2005] ZACT 10
- Status
- Judgment
- Jurisdiction
- South Africa
- Court
- Competition Tribunal
- Panel
- N Manoim, D Lewis, M Madlanga
- Case number
- 96/LM/Nov04
More details
- Court
- Competition Tribunal
- Panel
- N Manoim, D Lewis, M Madlanga
- Case number
- 96/LM/Nov04
On this page
Professional case brief
Research organized from the available case record
01
Holding and result
The Tribunal found that the combined market shares of the merging parties in the relevant markets for corporate finance services and equities research, sales, and trading were relatively low. The markets are dynamic, with fluctuating demand and numerous competitors, including international banks. Customers, primarily large corporates and government entities, select providers based on reputation, expertise, price, and service levels, and are not loyal to any single provider. Entry barriers exist but are surmountable for enterprises with capital and expertise. No public interest concerns were identified. Accordingly, the Tribunal concluded that the merger would not substantially prevent or lessen competition and approved the transaction unconditionally.
Court disposition
Merger unconditionally approved; no competition or public interest concerns identified.
Orders
- The merger between JP Morgan Securities South Africa (Pty) Ltd and Cazenove South Africa (Pty) Ltd is unconditionally approved.
- No conditions are imposed on the approval of the transaction.
02
Material facts
Parties
JP Morgan Securities South Africa (Pty) Ltd
Applicant Counsel: Phumlani Ngcongo (Webber Wentzel Bowens)Cazenove South Africa (Pty) Ltd
Respondent Counsel: Heather Irvine (Deneys Reitz)Competition Commission
Respondent Counsel: Lindiwe Khumalo (Mergers and Acquisitions)Amounts and remedies
- JP Morgan Market Share in Mergers and Acquisitions Advisory Services (2003): ZAR 17.18
- Cazenove Market Share in Mergers and Acquisitions Advisory Services (2003): ZAR 4.45
- Combined Market Share in Mergers and Acquisitions Advisory Services (2003): ZAR 21.63
- JP Morgan Market Share in Debt and Equity Capital Markets Services (2003): ZAR 8.68
- Cazenove Market Share in Debt and Equity Capital Markets Services (2003): ZAR 0
- Combined Market Share in Debt and Equity Capital Markets Services (2003): ZAR 8.68
03
Procedural history
Posture
Large Merger / Merger Clearance Decision
04
Questions and positions
Legal issues
- 01
Does the proposed merger between JP Morgan Securities South Africa (Pty) Ltd and Cazenove South Africa (Pty) Ltd substantially prevent or lessen competition in the relevant markets?
- 02
Are there any public interest concerns arising from the transaction?
Party arguments
- Applicant
- The merging parties argued that the joint venture would provide Cazenove's clients with access to JP Morgan's global network, capital strength, and broad capabilities, while preserving Cazenove's operational independence. They contended that the transaction would enable them to complement each other's business activities and increase market share, without raising competition concerns due to their relatively low market shares and the dynamic, competitive nature of the market.
- Respondent
- The Competition Commission submitted that the relevant markets are highly competitive, with many players and cross-border trade. It argued that the parties' market shares are low, customers are not loyal to one provider, and government organisations rotate business among providers. The Commission concluded that the transaction would not raise significant competition concerns and recommended unconditional approval.
05
Court’s reasoning
Legal principles
- 01
Section 16(2) of the Competition Act, 89 of 1998
A merger may only be prohibited if it is likely to substantially prevent or lessen competition in the relevant market.
- 02
Commission's report; Financial Mail survey May 2004
The assessment of market shares and competitive dynamics must consider the nature of demand, the presence of multiple competitors, and the ability of customers to switch providers.
06
Ratio, limits and disposition
Ratio decidendi
The Tribunal found that the combined market shares of the merging parties in the relevant markets for corporate finance services and equities research, sales, and trading were relatively low. The markets are dynamic, with fluctuating demand and numerous competitors, including international banks. Customers, primarily large corporates and government entities, select providers based on reputation, expertise, price, and service levels, and are not loyal to any single provider. Entry barriers exist but are surmountable for enterprises with capital and expertise. No public interest concerns were identified. Accordingly, the Tribunal concluded that the merger would not substantially prevent or lessen competition and approved the transaction unconditionally.
Obiter and limits
- The Tribunal noted that the market for corporate, investment, and merchant banking is characterized by lumpy demand and bidding markets, resulting in variable performance among participants.
- Government organisations have a policy of rotating their business among various providers, which further mitigates concentration risks.
Court disposition
Merger unconditionally approved; no competition or public interest concerns identified.
- The merger between JP Morgan Securities South Africa (Pty) Ltd and Cazenove South Africa (Pty) Ltd is unconditionally approved.
- No conditions are imposed on the approval of the transaction.
Source and reliance status
Competition Tribunal
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Judgment reading view
Judgment text
The complete available source text.
Competition Tribunal
Judgment
COMPETITION TRIBUNAL
REPUBLIC OF SOUTH
AFRICA
Case no: 96/LM/Nov04
In The Large Merger Between:
JP Morgan Securities South Africa (Pty) Ltd
And
Cazenove South Africa (Pty) Ltd
Reasons for Decision
Approval
On 12 January 2005 the Competition Tribunal issued a Merger Clearance Certificate approving the transaction between JP Morgan Securities South Africa (Pty) Ltd and Cazenove South Africa (Pty) Ltd. The reasons for this decision follow.
The Parties
The primary acquiring firm is JP Morgan Securities South Africa (Pty) Ltd (âJP Morgan Securitiesâ), a wholly owned subsidiary of JP Morgan International Finance Ltd, which in turn is wholly owned by JP Morgan Chase and Co (âJPMCâ). JPMC is a public company listed on the New York Stock Exchange, the London Stock Exchange and the Tokyo Stock Exchange. JPMC has several subsidiaries worldwide. In South Africa, JPMC has control over the following entities: JP Morgan Securities, the Johannesburg branch office of JP Morgan Chase Bank; JP Morgan Equities Limited, Sharestock Nominees (Pty) Ltd and Tasc Administration (Pty) Ltd.
The primary target firm is Cazenove South Africa (Pty) Ltd (âCazenove SAâ), which at the time of notification, was one of seven wholly owned subsidiaries of Cazenove International Holdings Limited (âCazenove Internationalâ). Cazenove International is wholly owned by Cazenove and Co Limited, which in turn is owned by the Cazenove Group Plc. The parties however, informed the Tribunal that as part of an internal restructuring, the shares of Cazenove SA had been transferred from Cazenove International to Cazenove & Co.
The Transaction
JP Morgan Securities is acquiring the entire share capital of Cazenove SA. The transaction is prompted by an international transaction in which Cazenove Group Plc and JP Morgan form a UK-based partnership to be called JP Morgan Cazenove.1 The transaction will combine Cazenoveâs investment banking business with JP Morganâs United Kingdom-based investment banking business2 in a jointly owned company. According to the parties the South African transaction is separate from the international transaction and the South African operations of the parties will not form part of the international joint venture referred to above.
Rationale for the Transaction
According to the parties, the joint venture will provide Cazenoveâs clients with access to JP Morganâs global network, capital strength and broad capabilities, while still preserving Cazenoveâs operational independence The parties hope to increase their market share since the transaction will enable them to compliment each other through some of their business activities.
The Partiesâ Activities
Worldwide, the activities of JPMC are internally organized into six major business segments viz. asset and wealth management, card services, commercial banking, investment banking, retail financial services and treasury and securities services. JPMCâs activities in South Africa are conducted through its subsidiaries listed below:
JP Morgan Securities trades primarily in non-government fixed income securities and also markets structured products to its client base, and earns fees on corporate debt origination and securitisation in South Africa. The Jhb branch of JP Morgan trades in foreign exchange and capital markets in South Africa. It also offers structured products and advisory service to its client base and has a full banking licence. JP Morgan Equities is engaged in equities broking and trading. Tasc Administration provides a comprehensive portfolio administration and investment accounting service for local and foreign investments. Additional services include performance management and composite measurement, securities lending, tax services and reporting. Sharestock Nominees holds various investments as a nominee company. Income on these investments is credited directly to the beneficial shareholders.
Worldwide, the Cazenove group is involved in investment banking and operates primarily in the United Kingdom. The groupâs activities include corporate finance, capital markets, equities and fund management. Cazenove SA offers a comprehensive range of financial advice and services including corporate finance and equities research, sales and trading. Ancillary to these services, Cazenove SA also conducts corporate broking activities, including shareholder analysis and sponsorship activities.
Impact on competition
The Commission analysed the transaction on both a broad market for corporate, investment and merchant banking and on the narrower markets for corporate finance services and equities research, sales and trading services. The corporate finance market includes mergers and acquisitions advisory services and debt and equity capital markets services. With regard to the geographic market, the parties submit that the relevant services are offered globally. The Commission however, used the national market for its analysis.
The table below shows the partiesâ 2003 market shares in the corporate finance market:3
Relevant Market JP Morgan Cazenove Combined Mergers and acquisitions advisory services 17.18% 4.45% 21.63% Debt and equity capital markets services 8.68% 0%4 8.68%
According to the parties, the nature of the equities research, sales and trading services market is such that it is difficult to obtain market shares. Instead the parties provided the weighted rankings for research, sales and equities dealing. 5
Rank Company % of points for research Company % of points for sales Company % of points for equities dealing 1 Deutsch Securities 13.1 Deutsch Securities 17.6 Deutsch Securities 14.4 2 Merrill Lynch 11.3 UBS 15.0 Merrill Lynch 14.3 3 JP Morgan 9.3 Investec 13.7 UBS 13.8 4 Nedcor Securities 9.0 Cazenove 11.7 Investec 11.5 5 UBS 8.9 Merrill Lynch 8.9 JP Morgan 9.3 6 Barnard Jacobs Mellet 8.4 Barnard Jacobs Mellet 8.0 Nedcor Securities / Barnard Jacobs Mellet 8.9 each 7 Investec 7.9 Andisa Securities 6.8 Andisa Securities 6.0 8 Citigroup 7.15 JP Morgan 6.0 Citigroup 5.0 9 Cazenove 6.7 Citigroup 5.7 First South Securities 4.1 10 Andisa Securities 6.5 Nedcor Securities 5.6
From the above table, JP Morgan is ranked 3rd in research with Cazenove ranked 9th. In sales, JP Morgan is ranked 8th and Cazenove 4th. While Cazenove SA does engage in dealing, it was not ranked in 2003. JP Morgan on the other hand was ranked 5th.
In the Commissionâs view the above market shares (and weighted ranking, in the case of equities research, sales and trading services market) are relatively low and unlikely to raise competition concerns in the relevant markets for the following reasons:
the market for corporate, investment and merchant banking is dynamic and characterized by lumpy demand and bidding markets. The performance of participants therefore varies constantly depending on their deal flow and the size, nature and number of transactions handled in a particular period;
the market is highly competitive with many players, cross border trade and a number of international banks active in South Africa;
customers, who are mostly large corporate clients, choose their own bankers according to reputation and expertise they have displayed in previous transactions. According to the Commission clients are not typically loyal to one service provider and are motivated by factors such as price and service levels;
government organisations also have a policy of rotating their business between the various providers rather than concentrating their activities on one or two favoured providers;
finally, the market shares of the parties are relatively low and although there are entry barriers in terms of regulation, it is still possible to enter the market if the enterprise has capital, expertise and a reputation for dealing in these markets.
In light of the above, we are of the view that the transaction does not raise any significant competition concerns. Furthermore, there are no public interest concerns. Accordingly, we agree with the Commissionâs recommendation that the transaction be unconditionally approved.
15 February 2005
N Manoim Date
Concurring: D Lewis and M Madlanga
For the merging parties: Phumlani Ngcongo (Webber Wentzel Bowens)
Heather Irvine (Deneys Reitz)
For the Commission: Lindiwe Khumalo (Mergers and Acquisitions)
1 Partiesâ competitiveness report - at page 287 of the record.
2 This includes the and acquisitions, equity capital markets and debt capital markets businesses of JP Morgan.
3 Commissionâs report
4 Cazenove SA was last involved in this market in 2001 when they had a market share of 5,5%
5 Financial Mail survey in May 2004. These scores take into account the value of the assets under management of each client.
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