Old Mutual Life Assurance Company (South Africa) Ltd and Another v Woolworths (Pty) Ltd (017533) [2013] ZACT 107 (30 October 2013)
The Tribunal found that the asset swop transaction involves the exchange of retail and industrial properties between parties already active in these respective markets. The Commission's investigation revealed no direct horizontal overlap in the retail property market, as the acquired properties are convenience...
Source-derived case information.
- Citation
- [2013] ZACT 107
- Parties
- Applicant: Old Mutual Life Assurance Company (South Africa) Ltd; Applicant: Business Venture Investments No. 1360 (Pty) Ltd; Respondent: Woolworths (Pty) Ltd
- Court
- Competition Tribunal
- Jurisdiction
- South Africa
- Case Number
- 017533
- Procedural Posture
- Merger Approval / Final Determination
- Outcome
- The proposed asset swop transaction is approved unconditionally.
- Judges
- Mondo Mazwai, Medi Mokuena, Fiona Tregenna
- Legal Topics
- Merger Control, Horizontal Overlap, Market Definition, Public Interest, Asset Swop
Source-derived case record
Summary, issues, holding and outcome
More case intelligence is available
Unlock the full research layer for this judgment.
Parties
Old Mutual Life Assurance Company (South Africa) Ltd
Applicant
Business Venture Investments No. 1360 (Pty) Ltd
Applicant
Woolworths (Pty) Ltd
Respondent
Procedural Posture
Merger Approval / Final Determination
Legal Issues
- 1 Whether the asset swop transaction between the parties will substantially prevent or lessen competition in the relevant property markets.
- 2 Whether the transaction raises any public interest concerns, including adverse effects on employment.
- 3 Whether the transaction could facilitate coordinated effects or exchange of sensitive information to the detriment of competition.
Ratio Decidendi
The Tribunal found that the asset swop transaction involves the exchange of retail and industrial properties between parties already active in these respective markets. The Commission's investigation revealed no direct horizontal overlap in the retail property market, as the acquired properties are convenience centres while the applicants' existing property is a comparative centre. The transaction will result in the expansion of Cavendish into a larger regional shopping centre, but sufficient alternative comparative centres exist within a 15km radius to constrain the merged entity. In the industrial property market, Woolworths' post-merger market share will be approximately 2%, with ample...
Court Disposition
The proposed asset swop transaction is approved unconditionally.
Orders
- The merger between Old Mutual Life Assurance Company (South Africa) Ltd, Business Venture Investments No. 1360 (Pty) Ltd, and Woolworths (Pty) Ltd is approved without conditions.
Full Case Text
Judgment text and source record
84 paragraphs
COMPETITION TRIBUNAL OF SOUTH AFRICA
Case No: 017533
In the matter between:
Old Mutual Life Assurance Company Acquiring Firm(s)/
(South Africa) Ltd and Business Venture Target Firm(s)
Investments No. 1360 (Pty) Ltd
Woolworths (Pty) Ltd Target Firm Acquiring Firm Panel :
Mondo Mazwai (Presiding Member)
Medi Mokuena (Tribunal Member)
Fiona Tregenna (Tribunal Member)
Heard on :
02 October 2013
Order issued on :
02 October 2013
Reasons issued on :
30 October 2013 Reasons for Decision
Woolworths (Pty) Ltd Target Firm
Acquiring Firm
Panel :
Mondo Mazwai (Presiding Member)
Medi Mokuena (Tribunal Member)
Fiona Tregenna (Tribunal Member)
Heard on :
02 October 2013
Order issued on :
02 October 2013
Reasons issued on :
30 October 2013 Reasons for Decision
And
Approval
1. On 02 October 2013 the Competition Tribunal ("the Tribunal”) unconditionally approved an asset swop transaction between Old Mutual Life Assurance Company (South Africa) Ltd ( OMLACSA”) and Business Venture Investments No. 1360 (Pty) Ltd ( BVI”), on the one hand, and Woolworths (Pty) Ltd ( Woolworths”) on the other, in terms of which OMLACSA and BVI will acquire two retail properties from Woolworths ( the retail property transaction”), which in turn, will acquire two industrial properties from OMLACSA ( the industrial property transaction”).2. The reasons for the approval of the proposed transaction follow. The Parties and their activities 3. The primary acquiring firms in the retail property transaction are OMLACSA and BVI, firms incorporated in terms of the laws of the Republic of South Africa. OMLACSA is controlled by Old Mutual Life Holdings (South Africa) Ltd ( OMLH", which is in turn controlled by Old Mutual (South Africa) Ltd ( OMSA". OMSA is controlled by Old Mutual Netherlands B.V. ( Old Mutual Netherlands”) which is a wholly owned subsidiary of OM Group (UK) Ltd ( OM Group UK”). OM Group UK is in turn wholly owned by Old Mutual Plc. 4. BVI is 100% controlled by the Government Employees Pension Fund ( GEPF". GEPF directly and indirectly controls the following
firms: ADR International Airports South Africa (Pty) Ltd, Pareto Ltd, Lexshell 44 General Trading (Pty) Ltd, CBS Property Portfolio
and Opiconsivia Investments 230 (Pty) Ltd. 5. OMLACSA conducts business in the life assurance sector in Southern Africa, including South Africa, and also has investments in fixed property including retail, office and industrial property. BVI was formed in 2009 as a vehicle to hold additional property investments outside of Pareto. It is an unlisted property variable loan stock company which invests in immovable property with a focus on acquiring and developing major retail centres in South Africa. Of relevance to the competition assessment of this transaction are OMLACSA and BVI’s joint ownership of two retail properties, namely, Cavendish Square and Cavendish Connect (“ Cavendish”) as well as OMLACSA s ownership of two industrial properties, namely, the Trade Centre and Racehorse Industrial. 6. The primary target firm in the retail property transaction is Woolworths, a firm incorporated in terms of the laws of the Republic
of South Africa. Woolworths is directly controlled by Woolworths Holdings Ltd (Woolworths Holdings”). Woolworths Holdings is not controlled by any firm and is listed on the Johannesburg Stock Exchange. 7. Woolworths conducts business in the food and retail sector in Southern Africa, including South Africa and also has investments in fixed property including retail, office and industrial property. Of relevance to the competition assessment of this transaction is Woolworths’ ownership of two industrial properties, namely, Montague Gardens and Montague Gardens Extension as well as two retail properties, namely, The Place and Dreyer Street. 8. Regarding the industrial property transaction, Woolworths is the primary acquiring firm. OMLACSA (more specifically, the Trade Centre and Racehorse Industrial properties) is the primary target firm. Proposed transaction and rationale 9. As indicated above, the proposed transaction constitutes an asset swop between the merging parties in terms of which OMLACSA and BVI intend to jointly acquire two retail properties, namely, The Place” and Dreyer Street”, from Woolworths. In turn, Woolworths intends to acquire two industrial properties, namely, the “Trade Centre” and “Racehorse Industrial ”, from OMLACSA. Upon completion of the proposed transaction, OMLACSA and BVI will jointly own the two target retail properties and Woolworths will solely own the two target industrial properties. 10. OMLACSA and BVI indicated that proposed transaction gives them an opportunity to acquire more retail space, thus adding to the much needed critical mass at Cavendish. 11. Woolworths indicated that it wishes to increase its distribution chain capabilities by building clothing and general merchandise
facilities on the target industrial properties. Competition analysis 12. As OMLACSA and BVI already own retail properties and are swopping retail assets and Woolworths already owns industrial properties and is swopping industrial assets, the Commission assessed the impact of the proposed transaction in the markets for rentable retail and rentable industrial properties. The market for rentable retail property 13. The two target retail properties that are to be acquired from Woolworths are both situated in Claremont, Cape Town, and are
adjacent to the shopping centre that OMLACSA and BVI currently jointly own, i.e. Cavendish. The Commission, however, found that
there is no direct horizontal overlap since the two target retail properties are classified as convenience centres1 whilst the shopping centre owned byOMLACSAand BVI is classified as a comparative centre.2 14. However, since the target properties are adjacent to OMLACSA and BVIs comparative centre (Cavendish) and will, post-merger, become extensions of Cavendish3, the Commission assessed the impact of the transaction on the rentable retail comparative centre market within a 15km radius of Cavendish in Cape Town. The Commission found that there are a significant number of alternative retail centres which fall within the category of comparative centres and other retail properties within close proximity of Cavendish which will constrain the merged entity post-merger. These properties include Kenilworth Centre, Ottery Centre, Blue Route Mall, Golden Acre, Rosmead Shopping Centre, N1 Value Centre and others. 15. The Commission therefore concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in the market for rentable retail comparative centres as there are numerous other alternative retail properties within a 15km radius of Cavendish. The market for rentable industrial property 16. The two industrial properties that Woolworths intends to acquire from OMLACSA are located in Montague Gardens and Milnerton, Cape Town. As Woolworths already owns two industrial properties in Montague Gardens which are within a 10km radius of the target
properties, the Commission identified a horizontal overlap in respect of industrial property within a 10km radius. The Commission
found that Woolworths’ postmerger market share will be approximately 2% and that Woolworths will still continue to face competition from several competitor industrial properties within the identified 10km radius such as Spearhead Business Park, Fortune Park, Bridge Park, Montague Square and others. The Commission therefore concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in the market for rentable industrial property. Coordinated Effects 17.The Commission further considered whether this transaction could be used by the merging parties to facilitate the exchange of commercially sensitive information to the detriment of competition as the parties are exchanging assets related to markets in which they are already active. The Commission, however, found that coordination is unlikely given that the parties are swopping assets which are in different products markets, i.e. OMLACSA and BVI are acquiring convenience centres whereas Woolworths is acquiring industrial properties. Further, both the comparative retail and industrial markets are not concentrated and sensitive information such as rental prices is publicly available in both markets. Public interest 18. The merging parties confirmed that the proposed transaction will have no adverse effect on employment and will not result in any retrenchments in South Africa4 The proposed transaction raises no other public interest concerns. Conclusion 19. For the reasons mentioned above, we approve the proposed transaction unconditionally. Mondo Mazwai 30 October 2013 Date Medi Mokuenaand Fiona Tregennaconcurring Tribunal researcher: Ipeleng Selaledi For the merging parties: Roxanne Ker of Walkers Inc For the Commission: Grashum Mutizwa
1. On 02 October 2013 the Competition Tribunal ("the Tribunal”) unconditionally approved an asset swop transaction between Old Mutual Life Assurance Company (South Africa) Ltd ( OMLACSA”) and Business Venture Investments No. 1360 (Pty) Ltd ( BVI”), on the one hand, and Woolworths (Pty) Ltd ( Woolworths”) on the other, in terms of which OMLACSA and BVI will acquire two retail properties from Woolworths ( the retail property transaction”), which in turn, will acquire two industrial properties from OMLACSA ( the industrial property transaction”).2. The reasons for the approval of the proposed transaction follow.
The Parties and their activities
3. The primary acquiring firms in the retail property transaction are OMLACSA and BVI, firms incorporated in terms of the laws of the Republic of South Africa. OMLACSA is controlled by Old Mutual Life Holdings (South Africa) Ltd ( OMLH", which is in turn controlled by Old Mutual (South Africa) Ltd ( OMSA". OMSA is controlled by Old Mutual Netherlands B.V. ( Old Mutual Netherlands”) which is a wholly owned subsidiary of OM Group (UK) Ltd ( OM Group UK”). OM Group UK is in turn wholly owned by Old Mutual Plc.
4. BVI is 100% controlled by the Government Employees Pension Fund ( GEPF". GEPF directly and indirectly controls the following
firms: ADR International Airports South Africa (Pty) Ltd, Pareto Ltd, Lexshell 44 General Trading (Pty) Ltd, CBS Property Portfolio
and Opiconsivia Investments 230 (Pty) Ltd.
5. OMLACSA conducts business in the life assurance sector in Southern Africa, including South Africa, and also has investments in fixed property including retail, office and industrial property. BVI was formed in 2009 as a vehicle to hold additional property investments outside of Pareto. It is an unlisted property variable loan stock company which invests in immovable property with a focus on acquiring and developing major retail centres in South Africa. Of relevance to the competition assessment of this transaction are OMLACSA and BVI’s joint ownership of two retail properties, namely, Cavendish Square and Cavendish Connect (“ Cavendish”) as well as OMLACSA s ownership of two industrial properties, namely, the Trade Centre and Racehorse Industrial.
6. The primary target firm in the retail property transaction is Woolworths, a firm incorporated in terms of the laws of the Republic
of South Africa. Woolworths is directly controlled by Woolworths Holdings Ltd (Woolworths Holdings”). Woolworths Holdings is not controlled by any firm and is listed on the Johannesburg Stock Exchange.
7. Woolworths conducts business in the food and retail sector in Southern Africa, including South Africa and also has investments in fixed property including retail, office and industrial property. Of relevance to the competition assessment of this transaction is Woolworths’ ownership of two industrial properties, namely, Montague Gardens and Montague Gardens Extension as well as two retail properties, namely, The Place and Dreyer Street.
8. Regarding the industrial property transaction, Woolworths is the primary acquiring firm. OMLACSA (more specifically, the Trade Centre and Racehorse Industrial properties) is the primary target firm.
Proposed transaction and rationale
9. As indicated above, the proposed transaction constitutes an asset swop between the merging parties in terms of which OMLACSA and BVI intend to jointly acquire two retail properties, namely, The Place” and Dreyer Street”, from Woolworths. In turn, Woolworths intends to acquire two industrial properties, namely, the “Trade Centre” and “Racehorse Industrial ”, from OMLACSA. Upon completion of the proposed transaction, OMLACSA and BVI will jointly own the two target retail properties and Woolworths will solely own the two target industrial properties.
10. OMLACSA and BVI indicated that proposed transaction gives them an opportunity to acquire more retail space, thus adding to the much needed critical mass at Cavendish.
11. Woolworths indicated that it wishes to increase its distribution chain capabilities by building clothing and general merchandise
facilities on the target industrial properties.
Competition analysis
12. As OMLACSA and BVI already own retail properties and are swopping retail assets and Woolworths already owns industrial properties and is swopping industrial assets, the Commission assessed the impact of the proposed transaction in the markets for rentable retail and rentable industrial properties.
The market for rentable retail property
13. The two target retail properties that are to be acquired from Woolworths are both situated in Claremont, Cape Town, and are
adjacent to the shopping centre that OMLACSA and BVI currently jointly own, i.e. Cavendish. The Commission, however, found that
there is no direct horizontal overlap since the two target retail properties are classified as convenience centres1 whilst the shopping centre owned byOMLACSAand BVI is classified as a comparative centre.2
14. However, since the target properties are adjacent to OMLACSA and BVIs comparative centre (Cavendish) and will, post-merger, become extensions of Cavendish3, the Commission assessed the impact of the transaction on the rentable retail comparative centre market within a 15km radius of Cavendish in Cape Town. The Commission found that there are a significant number of alternative retail centres which fall within the category of comparative centres and other retail properties within close proximity of Cavendish which will constrain the merged entity post-merger. These properties include Kenilworth Centre, Ottery Centre, Blue Route Mall, Golden Acre, Rosmead Shopping Centre, N1 Value Centre and others.
15. The Commission therefore concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in the market for rentable retail comparative centres as there are numerous other alternative retail properties within a 15km radius of Cavendish.
The market for rentable industrial property
16. The two industrial properties that Woolworths intends to acquire from OMLACSA are located in Montague Gardens and Milnerton, Cape Town. As Woolworths already owns two industrial properties in Montague Gardens which are within a 10km radius of the target
properties, the Commission identified a horizontal overlap in respect of industrial property within a 10km radius. The Commission
found that Woolworths’ postmerger market share will be approximately 2% and that Woolworths will still continue to face competition from several competitor industrial properties within the identified 10km radius such as Spearhead Business Park, Fortune Park, Bridge Park, Montague Square and others. The Commission therefore concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in the market for rentable industrial property.
Coordinated Effects
17.The Commission further considered whether this transaction could be used by the merging parties to facilitate the exchange of commercially sensitive information to the detriment of competition as the parties are exchanging assets related to markets in which they are already active. The Commission, however, found that coordination is unlikely given that the parties are swopping assets which are in different products markets, i.e. OMLACSA and BVI are acquiring convenience centres whereas Woolworths is acquiring industrial properties. Further, both the comparative retail and industrial markets are not concentrated and sensitive information such as rental prices is publicly available in both markets.
Public interest
18. The merging parties confirmed that the proposed transaction will have no adverse effect on employment and will not result in any retrenchments in South Africa4 The proposed transaction raises no other public interest concerns.
Conclusion
19. For the reasons mentioned above, we approve the proposed transaction unconditionally.
Mondo Mazwai
30 October 2013
Date
Medi Mokuenaand Fiona Tregennaconcurring
Tribunal researcher: Ipeleng Selaledi
For the merging parties: Roxanne Ker of Walkers Inc
For the Commission: Grashum Mutizwa
1 Convenience centres typically include free standing, convenience, neighbourhood and to a certain extent smaller community sized centres. The tenant mix of these types of shopping centres is dominated by grocery stores and is not as wide ranging and as such customers cannot do wide comparative shopping.
2 Comparative centres include larger community, minor regional, regional and super regional sized centres. These centres have a wide range of tenant mix which enables customers to compare many items such as fashion items and jewellery.
3 According to the merging parties the target properties together with Cavendish shall constitute a (larger) regional shopping centre, post-merger.
4 See merger record, pages 59 - 63. Also see paragraph 8.1 of the Commission’s merger report.