Putco Ltd. v TV & Radio Guarantee Company (Pty) Ltd.; TV & Radio Guarantee Company (Pty) Ltd. v Putco Ltd.; Putco Ltd. v TV & Radio Guarantee Company (Pty) Ltd.; TV & Radio Guarantee Company (Pty) Ltd. v Putco Ltd. and Others (3) (18404/1981, 18488/1981, 9937/1981, 5165/1982) [1985] ZASCA 74; [1985] 2 All SA 533 (A) (10 September 1985)

Putco Ltd. v TV & Radio Guarantee Company (Pty) Ltd.; TV & Radio Guarantee Company (Pty) Ltd. v Putco Ltd.; Putco Ltd. v TV & Radio Guarantee Company (Pty) Ltd.; TV & Radio Guarantee Company (Pty) Ltd. v Putco Ltd. and Others (3) (18404/1981, 18488/1981, 9937/1981, 5165/1982) [1985] ZASCA 74; [1985] 2 All SA 533 (A) (10 September 1985)

The court held that the agreement embodied in the letter of 9 August 1976 was terminable by either party on reasonable notice. However, reasonable notice required that existing advertising contracts between Afmed and its advertisers be allowed to run their course. The notice of termination in the letter of 26 May...

Source-derived case information.

Citation
[1985] ZASCA 74
Parties
Appellant: Putco Limited; Respondent: TV & Radio Guarantee Company (Proprietary) Limited; Respondent: Afmed; Respondent: Albino Carleo; Respondent: Busadvert (Proprietary) Limited; Respondent: J J Mulder
Court
Supreme Court of Appeal
Jurisdiction
South Africa
Case Number
18404/1981, 18488/1981, 9937/1981, 5165/1982
Procedural Posture
Civil Appeal / Appeal From the Court a Quo
Outcome
Appeal dismissed with costs.
Judges
Kotzé, Joubert, Trengove, Viljoen, Smalberger
Legal Topics
Contract Termination, Reasonable Notice, Repudiation, Advertising Agreements
Commercial and Corporate Contract Termination Reasonable Notice Repudiation Advertising Agreements

Source-derived case record

Summary, issues, holding and outcome

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Parties

Putco Limited

Appellant

TV & Radio Guarantee Company (Proprietary) Limited

Respondent

Afmed

Respondent

Albino Carleo

Respondent

Busadvert (Proprietary) Limited

Respondent

J J Mulder

Respondent

Procedural Posture

Civil Appeal / Appeal From the Court a Quo

  1. 1 Whether Putco's letters of 26 May 1981 or 23 September 1981 constituted valid and effective notices of termination of the agreement embodied in the letter of 9 August 1976.
  2. 2 Whether the notice of termination provided reasonable notice as required by the contract.
  3. 3 Whether Putco was obliged to allow existing advertising contracts to run their course after termination.

Ratio Decidendi

The court held that the agreement embodied in the letter of 9 August 1976 was terminable by either party on reasonable notice. However, reasonable notice required that existing advertising contracts between Afmed and its advertisers be allowed to run their course. The notice of termination in the letter of 26 May 1981, while clear and unequivocal, provided only 28 days' notice, which was insufficient. The letter of 23 September 1981 failed to make provision for existing advertising contracts and unequivocally stated that the agreement would be cancelled and of no further effect from 1 April 1982. This amounted to repudiation of Putco's obligation to allow existing contracts to run their...

Court Disposition

Appeal dismissed with costs.

Orders

  • The appeal is dismissed with costs.