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South Africa Judgment

Competition Tribunal

Unilever South Africa (Pty) Ltd v Aconcagua 14 Investments (RF) (Pty) Ltd (LM051May17) [2017] ZACT 16 (27 June 2017)

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Professional case brief

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Source document

01

Holding and result

The Tribunal found that there is no overlap between the activities of the merging parties, as Aconcagua is not involved in the manufacture, distribution, or marketing of consumer products, and Unilever South Africa does not own any Grade A commercial property in La Lucia or elsewhere in South Africa. The transaction will not affect third parties, as Unilever South Africa has been the sole tenant of the La Lucia Building and will continue to occupy it post-transaction. The merging parties confirmed that the transaction will not negatively affect employment, as the target firm has no employees. No other public interest concerns were identified. Accordingly, the Tribunal concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in any relevant market or raise any adverse public interest issues, and approved the transaction unconditionally.

Court disposition

The proposed transaction is approved unconditionally.

Orders

  • The proposed merger between Unilever South Africa (Pty) Ltd and Aconcagua 14 Investments (RF) (Pty) Ltd is approved without conditions.

02

Material facts

Parties

Unilever South Africa (Pty) Ltd

Applicant Counsel: Rosalind Lake

Aconcagua 14 Investments (RF) (Pty) Ltd

Respondent

Amounts and remedies

  • Shareholding Acquired: 100

03

Procedural history

  1. Posture

    Merger Approval / Final Determination

04

Questions and positions

Legal issues

Party arguments

Applicant
Unilever South Africa (Pty) Ltd argued that the acquisition would allow it to own rather than rent the La Lucia Building, which it has exclusively occupied since 2002. The transaction would not affect competition as Aconcagua is solely a property investment firm and does not operate in the consumer goods market. No negative impact on employment or other public interest factors was anticipated.
Respondent
Aconcagua 14 Investments (RF) (Pty) Ltd, controlled by MMI Group Limited, supported the transaction as it would enable MMI to realise its investment in Aconcagua and the La Lucia Building. The respondent confirmed that the transaction would not negatively affect employment, as the target firm has no employees, and would not impact third parties.

05

Court’s reasoning

  1. 01

    Competition Act, No. 89 of 1998

    A merger may only be prohibited if it is likely to substantially prevent or lessen competition in any relevant market.

  2. 02

    Competition Act, No. 89 of 1998

    Public interest considerations must be assessed in merger proceedings, including the effect on employment.

06

Ratio, limits and disposition

Ratio decidendi

The Tribunal found that there is no overlap between the activities of the merging parties, as Aconcagua is not involved in the manufacture, distribution, or marketing of consumer products, and Unilever South Africa does not own any Grade A commercial property in La Lucia or elsewhere in South Africa. The transaction will not affect third parties, as Unilever South Africa has been the sole tenant of the La Lucia Building and will continue to occupy it post-transaction. The merging parties confirmed that the transaction will not negatively affect employment, as the target firm has no employees. No other public interest concerns were identified. Accordingly, the Tribunal concluded that the proposed transaction is unlikely to substantially prevent or lessen competition in any relevant market or raise any adverse public interest issues, and approved the transaction unconditionally.

Obiter and limits

  • The Tribunal noted that the merging parties provided sufficient evidence that the transaction would not negatively affect employment.
  • No third parties will be affected by the transaction, as Unilever South Africa has been the sole tenant of the property since 2002.

Court disposition

The proposed transaction is approved unconditionally.

  • The proposed merger between Unilever South Africa (Pty) Ltd and Aconcagua 14 Investments (RF) (Pty) Ltd is approved without conditions.

Source and reliance status

Competition Tribunal

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Judgment reading view

Judgment text

The complete available source text.

Source document

Competition Tribunal

Judgment

[2017] ZACT 16

COMPETITION

TRIBUNAL OF SOUTH AFRICA

Case No: LM051May17

In the matter between:

Unilever South Africa (Pty) Ltd

Acquiring Firm and

Aconcagua 14 Investments (RF) (Pty) Ltd

Target Firm

Panel

: AW Wessels (Presiding Member)

: Mondo Mazwai (Tribunal Member)

: lmraan Valodia (Tribunal Member)

Heard on

: 14 June 2017

Order Issued on

: 14 June 2017

Reasons Issued on : 27 June 2017

Reasons for Decision

Approval

[1] On 14 June 2017, the Competition Tribunal ("Tribunal") unconditionally approved the proposed transaction between Unilever South Africa (Pty) Ltd ("ULSA") and Aconcagua 14 Investments (RF) (Pty) Ltd ("Aconcagua").

[2] The reasons for approving the proposed transaction follow.

Parties to the Proposed Transaction

Primary Acquiring Firm

[3] The primary acquiring firm is ULSA, a firm incorporated in accordance with the laws of the Republic of South Africa. ULSA forms part of the Unilever Group and is ultimately controlled by Unilever PLC, a firm incorporated in accordance with the laws of the United Kingdom.

[4] The Unilever Group is a global diversified fast-moving consumer goods company. ULSA produces, processes, distributes and markets a number of products including home, personal care and food products.

Primary Target Firm

[5] The primary target firm is Aconcagua, a firm incorporated in accordance with the laws of the Republic of South Africa. Pre-merger Aconcagua is controlled by MMI Group Limited ("MMI"). MMI is controlled by MMI Holdings Limited. Aconcagua does not directly or indirectly control any firm.

[6] Aconcagua is a property investment firm which owns and controls the La Lucia Building located in the La Lucia/Umhlanga area in KwaZulu-Natal. ULSA has been leasing the entire building exclusively since 2002.

Proposed Transaction and Rationale

[7] ULSA intends to acquire 100% of the issued share capital of Aconcagua. Post­ transaction ULSA will therefore exercise sole control of Aconcagua. ULSA will continue to use the La Lucia Building as its headquarters and registered office.

[8] According to the merging parties, the proposed transaction will inter alia enable ULSA to own rather than rent the La Lucia Building and will enable MMI to realise its investment in Aconcagua and the La Lucia Building.

Impact on Competition

[9] The Competition Commission ("Commission") found that there is no overlap between the activities of the merging parties since Aconcagua is not engaged in the manufacture, distribution and marketing of consumer products and while ULSA does own commercial property for its own use, it does not own any Grade A commercial property in La Lucia or anywhere in South Africa.

[10] Furthermore, the Commission found that no third parties will be affected by the proposed transaction since ULSA has been the sole tenant of the La Lucia Building and will continue to occupy the La Lucia Building post-transaction.

[11] We concur with the Commission's finding that the proposed transaction is unlikely to substantially prevent or lessen competition in any relevant market.

Public Interest

[12] The merging parties confirmed that the proposed transaction will not negatively affect employment since the target firm does not have any employees.[1]

[13] The proposed transaction raises no other public interest concerns.

Conclusion

[14] In light of the above, we conclude that the proposed transaction is unlikely to substantially prevent or lessen competition in any relevant market or raise any adverse public interest issues. Accordingly, we approve the proposed transaction unconditionally.

27 June 2017

DATE

______

Mr AW Wessels

Ms Mondo Mazwai and Prof lmraan Valodia concurring

Tribunal Case Manager: Hayley Lyle

For the merging parties: Rosalind Lake of Norton Rose Fulbright

For the Commission: Zanele Hadebe

[1] Merger Record, pages 10, 46 and 52.

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Authorities

Authorities used by the court

Cases, legislation, regulations, and constitutional provisions identified in the available record.

Competition Act, No. 89 of 1998

Legislation

Legislation referenced in the available case record.

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