[2022] UGHCCD 123

[2022] UGHCCD 123

The court found that the plaintiffs, as professional athletes, were fully informed of the commercial purpose of the photo and video shoot for the defendant's Azed iron sheets advertisement. The evidence established that the plaintiffs were briefed, given branded attire, and paid for their participation. The court...

Source-derived case information.

Citation
[2022] UGHCCD 123
Parties
Plaintiff: Onang Christopher; Plaintiff: Oyuku Benson Leo; Plaintiff: Adar Jimmy; Plaintiff: Adupa Walter Ocen; Plaintiff: Ocen Morris; Plaintiff: Ogwok Daniel; Plaintiff: Nyeko Geoffrey; Plaintiff: Odongo Felix; Defendant: Roofings Limited; Respondent: Talent Africa Limited
Court
HC: Civil Division (Uganda)
Jurisdiction
Uganda
Case Number
Civil Suit No. 139 of 2018
Procedural Posture
Civil Suit / Judgment
Outcome
suit dismissed with costs to the defendant and third party
Judges
Musa Ssekaana, J
Legal Topics
Image Rights, Personality Rights, Passing Off, Consent in Advertising, Commercial Exploitation, Publicity Rights
Source Language
en
Tort Law Commercial and Corporate Image Rights Personality Rights Passing Off Consent in Advertising Commercial Exploitation Publicity Rights

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Parties

Onang Christopher

Plaintiff

Oyuku Benson Leo

Plaintiff

Adar Jimmy

Plaintiff

Adupa Walter Ocen

Plaintiff

Ocen Morris

Plaintiff

Ogwok Daniel

Plaintiff

Nyeko Geoffrey

Plaintiff

Odongo Felix

Plaintiff

Roofings Limited

Defendant

Talent Africa Limited

Respondent

Procedural Posture

Civil Suit / Judgment

  1. 1 Whether the plaintiffs have a cause of action against the defendant and/or third party.
  2. 2 Whether the plaintiffs' image rights were infringed upon by the defendant and/or third party.
  3. 3 Whether the defendant and/or third party are liable for passing off, misrepresentation, deceit and false endorsement.

Ratio Decidendi

The court found that the plaintiffs, as professional athletes, were fully informed of the commercial purpose of the photo and video shoot for the defendant's Azed iron sheets advertisement. The evidence established that the plaintiffs were briefed, given branded attire, and paid for their participation. The court held that, although there was no written consent, the plaintiffs' actions—participating in the shoot, accepting payment, and not objecting to the use of their images—constituted implied consent under the law. There is no statutory requirement in Uganda for consent to be explicit or in writing for commercial use of image rights. The court concluded that the plaintiffs' image...

Court Disposition

suit dismissed with costs to the defendant and third party

Orders

  • The plaintiffs' suit is dismissed.
  • Costs are awarded to the defendant and third party.