Business Practices Act
The Act prohibits unfair practices, gives the Director enforcement powers, and allows consumers to rescind agreements induced by unfair practices.
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Business Practices Act
The Act prohibits unfair practices, gives the Director enforcement powers, and allows consumers to rescind agreements induced by unfair practices.
c t BUSINESS PRACTICES ACT PLEASE NOTE This document, prepared by the Legislative Counsel Office, is an office consolidation of this Act, current to March 30, 2026. It is intended for information and reference purposes only. This document is not the official version of the Act. The Act and the amendments as printed under the authority of the King’s Printer for the province should be consulted to determine the authoritative statement of the law. For more information concerning the history of this Act, please see the Table of Public Acts on the Prince Edward Island Government web site. If you find any errors or omissions in this consolidation, please contact: Legislative Counsel Office Tel: (902) 368-4292 Email: legislation@gov.pe.ca Business Practices Act Table of Contents c BUSINESS PRACTICES ACT Table of Contents Section Page 1. Definitions................................................................................................................................................ 5 2. Unfair practices ........................................................................................................................................ 5 3. Unfair practices prohibited ....................................................................................................................... 7 4. Rescission ................................................................................................................................................ 7 5. Designation of Director ............................................................................................................................ 8 6. Protection from personal liability ............................................................................................................. 8 7. Compliance order ..................................................................................................................................... 8 8. Appeal to Commission ............................................................................................................................. 9 9. Appeal from decision of Minister ............................................................................................................ 9 10. Assurance of voluntary compliance ......................................................................................................... 9 11. Investigations by order of Minister ........................................................................................................ 10 12. Investigation by Director ....................................................................................................................... 10 13. Order to refrain from dealing with assets ............................................................................................... 11 14. Service of notice .................................................................................................................................... 12 15. Matters confidential ............................................................................................................................... 12 16. Certificate of Director as evidence ......................................................................................................... 13 17. Regulations ............................................................................................................................................ 13 18. Offences ................................................................................................................................................. 13 c t Current to: March 30, 2026 Page 3 Business Practices Act Section 1 c BUSINESS PRACTICES ACT CHAPTER B-7 1. Definitions In this Act (a) “business premises” does not include a dwelling; (a.1) “Commission” means the Island Regulatory and Appeals Commission established under section 2 of the Island Regulatory and Appeals Commission Act R.S.P.E.I. 1988, Cap. I-11; (b) “consumer” means a natural person but does not include a natural person, partnership or association of individuals acting in the course of carrying on business; (c) “consumer representation” means a representation, statement, offer, request or proposal, (i) made respecting or with a view to the supplying of goods or services, or both, to a consumer, or (ii) made for the purpose of or with a view to receiving consideration for goods or services, or both, supplied or purporting to have been supplied to a consumer; (d) “Director” means the person designated as the Director in accordance with subsection 5(1); (e) “dwelling” means a premises or any part thereof occupied as living accommodation; (f) “goods” means chattels personal or any right or interest therein other than things in action and money, including chattels that become fixtures but not including securities as defined in the Securities Act R.S.P.E.I. 1988, Cap. S-3.1; (g) “Minister” means the Minister of Justice and Public Safety and Attorney General; (h) “regulations” means the regulations made under this Act; (i) “services” means services (i) provided in respect of goods or of real property, (ii) provided for social, recreational or self-improvement purposes, or (iii) that are in their nature instructional or educational. 1977, c.31, s.2; 1980, c.2, s.3; 1983, c.1, s.6; 1985, c.3, s.1; 1993, c.29, s.4; 1997,c.20,s.3; 2000,c.5,s.3; 2007,c.17,s.185; 2010,c.14,s.3; 2012,c.17,s.2; 2015,c.28,s.3; 2025,c.23,s.1(2). 2. Unfair practices For the purposes of this Act, the following shall be deemed to be unfair practices: (a) a false, misleading or deceptive consumer representation including, but without limiting the generality of the foregoing, c t Current to: March 30, 2026 Page 5 Section 2 Business Practices Act (i) a representation that the goods or services have sponsorship, approval, performance characteristics, accessories, uses, ingredients, benefits or quantities they do not have, (ii) a representation that the person who is to supply the goods or services has sponsorship, approval, status, affiliation or connection he does not have, (iii) a representation that the goods are of a particular standard, quality, grade, style or model, if they are not, (iv) a representation that the goods are new, or unused, if they are not or are reconditioned or reclaimed, provided that the reasonable use of goods to enable the seller to service, prepare, test and deliver the goods for the purpose of sale shall not be deemed to make the goods used for the purposes of this subclause, (v) a representation that the goods have been used to an extent that is materially different from the fact, (vi) a representation that the goods or services are available for a reason that does not exist, (vii) a representation that the goods or services have been supplied in accordance with a previous representation, if they have not, (viii) a representation that the goods or services or any part thereof are available to the consumer when the person making the representation knows or ought to know they will not be supplied, (ix) a representation that a service, part, replacement or repair is needed, if it is not, (x) a representation that a specific price advantage exists, if it does not, (xi) a representation that misrepresents the authority of a salesman, representative, employee or agent to negotiate the final terms of the proposed transaction, (xii) a representation that the proposed transaction involves or does not involve rights, remedies or obligations if the representation is false or misleading, (xiii) a representation using exaggeration, innuendo or ambiguity as to a material fact or failing to state a material fact if such use or failure deceives or tends to deceive, or (xiv) a representation that misrepresents the purpose or intent of any solicitation of or any communication with a consumer; (b) an unconscionable consumer representation made in respect of a particular transaction and in determining whether or not a consumer representation is unconscionable there may be taken into account that the person making the representation or his employer or principal knows or ought to know (i) that the consumer is not reasonably able to protect his interests because of his physical infirmity, ignorance, illiteracy, inability to understand the language of an agreement or similar factors, (ii) that the price grossly exceeds the price at which similar goods or services are readily available to like consumers, (iii) that the consumer is unable to receive a substantial benefit from the subject- matter of the consumer representation, (iv) that there is no reasonable probability of payment of the obligation in full by the consumer, (v) that the proposed transaction is excessively one-sided in favour of someone other than the consumer, (vi) that the terms or conditions of the proposed transaction are so adverse to the consumer as to be inequitable, t c Page 6 Current to: March 30, 2026 Business Practices Act Section 3 (vii) that he is making a misleading statement of opinion on which the consumer is likely to rely to his detriment, or (viii) that he is subjecting the consumer to undue pressure to enter into the transaction; (c) such other consumer representations under clause (a) as are prescribed by the regulations made in accordance with section 17. 1977, c.31, s.3; 2015,c.36,s.11(2). 3. Unfair practices prohibited (1) No person shall engage in an unfair practice. One act deemed practice (2) A person who performs one act referred to in section 2 shall be deemed to be engaging in an unfair practice. 1977, c.31, s.4. 4. Rescission (1) Any agreement, whether written, oral or implied, entered into by a consumer after a consumer representation that is an unfair practice and that induced the consumer to enter into the agreement, may be rescinded by the consumer and the consumer is entitled to any remedy therefor that is at law available, including damages, but where rescission is not possible because restitution is no longer possible, or because rescission would deprive a third party of a right in the subject-matter of the agreement that he has acquired in good faith and for value, the consumer is entitled to recover the amount by which the amount paid under the agreement exceeds the fair value of the goods or services received under the agreement or damages, or both. Exemplary damages (2) Where the unfair practice that induced the consumer to enter into the agreement comes within clause 2(b), the court may award exemplary or punitive damages. Liability (3) Each person who makes the consumer representation referred to in subsection (1) is liable jointly and severally with the person who entered into the agreement with the consumer for any amount that the consumer is entitled to under subsections (1) and (2). Liability of assignee (4) The liability of an assignee of an agreement under subsection (1) or any right to payment thereunder is limited to the amount paid to the assignee under the agreement. Time for rescission (5) A remedy conferred by subsection (1) may be claimed by the giving of notice of the claim by the consumer in writing to each other party to the agreement within six months after the agreement is entered into. Delivery of notice (6) A notice under subsection (5) may be delivered personally or sent by registered mail addressed to the person to whom delivery is required to be made, and delivery by registered mail shall be deemed to have been made at the time of mailing. c t Current to: March 30, 2026 Page 7 Section 5 Business Practices Act Evidence (7) In the trial of an issue under subsection (1), oral evidence respecting an unfair practice is admissible notwithstanding that the evidence pertains to a representation of a term, condition or undertaking that is or is not provided for in the agreement. Application (8) This section applies notwithstanding any agreement or waiver to the contrary. Advertisers excepted from subsection (3) (9) Subsection (3) does not apply to a person who, on behalf of another person, prints, publishes, distributes, broadcasts or telecasts a representation or an advertisement that he accepts in good faith for printing, publishing, distributing, broadcasting or telecasting in the ordinary course of his business. 1977, c.31, s.5. 5. Designation of Director (1) The Minister may designate an employee of the Department of Justice and Public Safety as the Director. Duties of Director (2) The Director shall (a) perform the duties and exercise the powers that are given to or conferred upon the Director under this or any other Act; (b) receive and act on or mediate complaints respecting unfair practices; and (c) maintain and make available for public inspection a record of (i) assurances of voluntary compliance entered into under this Act, and (ii) orders issued under this Act. 1977, c.31, s.6; 2015,c.36,s.11(3); 2025,c.23,s.1(3). 6. Protection from personal liability No action or other proceeding for damages shall be instituted against the Director for any act done in good faith in the execution or intended execution of his duty or for any alleged neglect or default in the execution in good faith of his duty. 1977, c.31, s.7. 7. Compliance order (1) After giving a person an opportunity to be heard, the Director may order the person to comply with this Act where the Director is satisfied that the person is contravening, is about to contravene or has contravened this Act. Content of order (2) An order under subsection (1) shall (a) name the person in respect of whom the order is issued; (b) specify the person’s action or practice that is contravening, is about to contravene or has contravened this Act; (c) identify the section of this Act that is being or has been contravened; (d) be dated and signed by the Director; and (e) inform the recipient that the order may be appealed to the Commission in accordance with section 8. t c Page 8 Current to: March 30, 2026 Business Practices Act Section 8 Stop order (3) In an order, the Director may order a person to stop engaging in or not engage in a specified action or practice. Effective date (4) Subject to subsection (5), the Director may provide in the order that it is to take effect (a) immediately; or (b) on a specified future date. Stay may be granted (5) Where the person in respect of whom the order is issued appeals it to the Commission in accordance with section 8, the Commission on request may grant a stay of the order pending the determination of the appeal. Service on person named in order (6) The Director shall serve a copy of the order on the person named in the order. 1977, c.31, s.8; 2025,c.23,s.1(4). 8. Appeal to Commission (1) An order referred to in section 7 may be appealed by filing a notice of appeal with the Commission, in the form prescribed by the Commission. Appeal period (2) A notice of appeal shall be submitted to the Commission within 30 days after the person who is subject to the order is provided with notice of the order. Discretion to grant stay (3) The Commission may in its discretion grant a stay of the order being appealed and may attach any conditions to the stay that it considers appropriate. Procedure (4) Subject to adherence to the rules of natural justice, the Commission shall determine its own procedure. Parties (5) The Director and the appellant are parties to the proceedings before the Commission under this section. Authority of Commission (6) The Commission may confirm, vary or reverse the order on an appeal. 1977, c.31, s.9; 2025,c.23,s.1(4). 9. Appeal from decision of Minister Repealed by 2025,c.23,s.1(5). 1977, c.31, s.10; 2025,c.23,s.1(5). 10. Assurance of voluntary compliance (1) Any person against whom the Director proposes to make an order to comply with section 3 may enter into a written assurance of voluntary compliance in the prescribed form undertaking to not engage in the specified unfair practices after the date thereof. c t Current to: March 30, 2026 Page 9 Section 11 Business Practices Act Assurance deemed order (2) Where an assurance of voluntary compliance is accepted by the Director, the assurance has and shall be given for all purposes of this Act the force and effect of an order made by the Director. Undertakings (3) An assurance of voluntary compliance may include such undertakings as are acceptable to the Director and the Director may receive a bond and collateral therefor as security for the reimbursement of consumers and for investigation and other costs in such amount as is satisfactory to the Director. 1977, c.31, s.11. 11. Investigations by order of Minister The Minister may by order appoint a person to make an investigation into any matter to which this Act applies as may be specified in the Minister’s order and the person appointed shall report the result of his investigation to the Minister and, for the purposes of the investigation, the person making it has the powers of a commissioner under the Public Inquiries Act R.S.P.E.I. 1988, Cap. P-31, which Act applies to such investigation as if it were an inquiry under that Act. 1977, c.31, s.12. 12. Investigation by Director (1) Where, upon a statement made under oath, the Director believes on reasonable and probable grounds that any person is contravening or is about to contravene any of the provisions of this Act or regulations or an order or assurance of voluntary compliance made or given pursuant to this Act, the Director may by order appoint one or more persons to make an investigation as to whether such a contravention of the Act, regulation, order or assurance of voluntary compliance has occurred and the person appointed shall report the result of his investigation to the Director. Powers of investigator (2) For purposes relevant to the subject-matter of an investigation under this section, the person appointed to make the investigation may inquire into and examine the affairs of the person in respect of whom the investigation is being made and may (a) upon production of his appointment, enter at any reasonable time the business premises of such person and examine books, papers, documents and things relevant to the subject-matter of the investigation; and (b) inquire into the transactions, business affairs, management and practices that are relevant to the subject-matter of the investigation, and for the purposes of the inquiry, the person making the investigation has the powers of a commissioner under the Public Inquiries Act which Act applies to such inquiry as if it were an inquiry under that Act. Obstruction of investigator (3) No person shall obstruct a person appointed to make an investigation under this section or withhold from him or conceal or destroy any books, papers, documents or things relevant to the subject-matter of the investigation. Search warrant (4) Where a judge of the Supreme Court is satisfied, upon an application without notice to any other person by the person making an investigation under this section, that the investigation has been ordered and that such person has been appointed to make it and that there is reasonable ground for believing there are in any building, dwelling, receptacle or place any books, papers, t c Page 10 Current to: March 30, 2026 Business Practices Act Section 13 documents or things relating to the person whose affairs are being investigated and to the subject-matter of the investigation, the judge may, whether or not an inspection has been made or attempted under clause (2)(a), issue an order authorizing the person making the investigation, together with such police officers as he calls upon to assist him, to enter and search, if necessary by force, such building, dwelling, receptacle or place for such books, papers, documents or things and to examine them and, if so authorized, upon giving a receipt therefor, to remove them for the purpose of making copies thereof, but every such entry and search shall be made between sunrise and sunset unless the judge, by the order, authorizes the person making the investigation to make the search at night. Admissibility of copies (5) Any copy made as provided in subsection (4) and certified to be a true copy by the person making the investigation is admissible in evidence in any action, proceeding or prosecution as prima facie proof of the original book, paper or document and its contents. Appointment of experts (6) The Minister or Director may appoint any expert to examine books, papers, documents or things examined under clause (2)(a) or under subsection (4). Report (7) Where, upon the report of an investigation made under subsection (1), it appears to the Director that a person may have contravened any of the provisions of this Act or the regulations, the Director shall send a full and complete report of the investigation, including the report made to him, any transcript of evidence and any material in the possession of the Director relating thereto, to the Minister. 1977, c.31, s.13. 13. Order to refrain from dealing with assets (1) Where (a) an investigation of any person has been ordered under section 12; (b) an order has been issued against a person under section 7; or (c) an assurance of voluntary compliance has been given under section 10, the Minister, if he believes it advisable for the protection of consumers of the person referred to in clause (a), (b), or (c) may apply to the Supreme Court and a judge of the Supreme Court may, by order, direct any person having on deposit or under control or for safekeeping any assets or trust funds of the person referred to in clause (a), (b), or (c) to hold such assets or trust funds or direct the person referred to in clause (a), (b), or (c) to refrain from withdrawing any such assets or trust funds from any person having any of them on deposit or under control or for safekeeping or to hold such assets or any trust funds of clients, customers or others in his possession or control in trust for any interim receiver, custodian, trustee, receiver or liquidator appointed under the Bankruptcy Act (Canada) R.S.C. 1985, Chap. B-3, the Winding-up Act (Canada) R.S.C. 1985, Chap. W-11, or any Act of the province, or until the Supreme Court revokes such direction or consents to the release of any particular assets or trust funds from the direction, but in the case of a bank, loan or trust company, the direction only applies to the office, branches or agencies thereof named in the direction. Bond in lieu (2) Subsection (1) does not apply where the person referred to in clause (1)(a), (b) or (c) files with the Director (a) a personal bond accompanied by collateral security; (b) a bond of a surety company; or c t Current to: March 30, 2026 Page 11 Section 14 Business Practices Act (c) a bond of a guarantor, other than a surety company, accompanied by collateral security, in such forms, terms and amounts as the Minister determines. Application for direction (3) Any person in receipt of a direction given under subsection (1), if in doubt as to the application of the direction to any assets or trust funds, or in case of a claim being made thereto by a person not named in the direction, may apply to the judge of the Supreme Court who may direct the disposition of such assets or trust funds and may make such order as to costs as seems just. Application for cancellation of direction or registration (4) Any person referred to in clause (1)(a), (b) or (c) in respect of whom a direction has been given under subsection (1) may, at any time, apply to the court for cancellation in whole or in part of the direction and the court shall dispose of the application after a hearing and may, if it finds that such a direction is not required in whole or in part for the protection of consumers of the applicant or that the interest of other persons are unduly prejudiced thereby, cancel the direction in whole or in part, and the applicant, the Minister and such other persons as the court may specify are parties to the proceedings before the court. 1977, c.31, s.14; 2025,c.23,s.1(6). 14. Service of notice (1) Save as provided in subsection 4(6), any notice or document required by this Act to be served or given may be served or given personally or sent by mail addressed to the person to whom notice is to be given at his latest known address. Service by mail (2) Where service is made by mail, the service shall be deemed to be made on the third day after the day of mailing unless the person on whom service is being made establishes that he, acting in good faith, through the absence, accident, illness or other cause beyond his control, did not receive the notice, or did not receive the notice until a later date. 1977, c.31, s.15. 15. Matters confidential (1) Every person employed in the administration of this Act, including any person making an inquiry, inspection or an investigation under section 11 or 12 shall preserve secrecy in respect of all matters that come to his knowledge in the course of his duties, employment, inquiry, inspection or investigation and shall not communicate any such matters to any other person except (a) as may be required in connection with the administration of this Act and the regulations or any proceedings under this Act or the regulations; (b) to his counsel or to the court in any proceeding under this Act or the regulations; (c) to inform the consumer involved of an unfair practice and of any information relevant to the consumer’s rights under this Act; or (d) with the consent of the person to whom the information relates. Testimony in civil suit (2) No person to whom subsection (1) applies shall be required to give testimony in any civil suit or proceeding with regard to information obtained by him in the course of his duties, employment, inquiry, inspection or investigation except in a proceeding under this Act or the regulations. 1977, c.31, s.16. t c Page 12 Current to: March 30, 2026 Business Practices Act Section 16 16. Certificate of Director as evidence A copy of an order or assurance of voluntary compliance purporting to be certified by the Director is, without proof of the office or signature of the Director, receivable in evidence and prima facie proof of the facts stated therein for all purposes in any action, proceeding or prosecution. 1977, c.31, s.17. 17. Regulations The Lieutenant Governor in Council may make regulations (a) requiring persons engaging in a business that includes consumer representations or any class of them to make such returns and furnish such information to the Director as is prescribed; (b) requiring any information required or permitted to be furnished to the Director or contained in any form or return to be verified by affidavit; (c) adding to the consumer representations that are deemed to be unfair practices under clause 2(a); (d) exempting any class of person or type of consumer from this Act or the regulations or any provision thereof; (e) requiring the payment of fees in respect of the inspection of public records maintained under section 5; (f) prescribing forms for the purposes of this Act and providing for their use; (g) prescribing the form, terms and collateral security for bonds given with assurances of voluntary compliance and providing for the forfeiture of bonds and the disposition of the proceeds. 1977, c.31, s.18. 18. Offences (1) Every person who, knowingly, (a) furnishes false information in an investigation under this Act; (b) contravenes a regulation; (c) fails to comply with any order or assurance of voluntary compliance made or entered into under this Act; or (d) obstructs a person making an investigation under section 11 or 12, is guilty of an offence and on summary conviction is liable to a fine of not more than $2,000 or to imprisonment for a term of not more than one year, or to both. Idem (2) Every person who engages in an unfair practice is guilty of an offence and on summary conviction is liable to a fine of not more than $2,000 or to imprisonment for a term of not more than one year, or to both. Corporation (3) Where a corporation is convicted of an offence under subsection (1) or (2), the maximum penalty that may be imposed upon the corporation is $25,000 and not as provided therein. Directors and officers (4) Where a corporation has been convicted of an offence under subsection (1) or (2), (a) each director of the corporation; and c t Current to: March 30, 2026 Page 13 Section 18 Business Practices Act (b) each officer, servant or agent of the corporation who was in whole or in part responsible for the conduct of that part of the business of the corporation that gave rise to the offence, is a party to the offence unless he satisfies the court that he did not authorize, permit or acquiesce in the offence. Limitation period (5) No proceeding under this section shall be commenced more than two years after the time when the subject-matter of the proceeding arose. 1977, c.31, s.19. t c Page 14 Current to: March 30, 2026
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