AI-assisted research summary: Rental-purchase advertisements and displayed items must disclose specified price and ownership information, and certain online or remote offers must provide the same information before later rental-purchase disclosures.
44-6810 - Advertising 44-6810. Advertising A. If an advertisement for a rental-purchase agreement refers to or states the dollar amount of any periodic payment and the right to acquire ownership of a specific item, the advertisement shall also clearly and conspicuously state the following, as applicable: 1. That the transaction advertised is a rental-purchase agreement. 2. The total number and total amount of periodic payments necessary to acquire ownership of the item. 3. That the consumer acquires no ownership rights unless the total amount necessary to acquire ownership is paid. B. Except as provided in subsection C of this section, each item of rental-purchase property that is displayed or offered under a rental-purchase agreement shall bear a tag or card that clearly and conspicuously indicates in Arabic numerals, which are readable and understandable by visual inspection, each of the following: 1. The cash price of the item. 2. The amount of the periodic payment. 3. The total number and total amount of periodic payments necessary to acquire ownership. 4. The cost of rental. C. If rental-purchase property is displayed or offered online and a consumer is able to enter into a rental-purchase agreement for the rental-purchase property online or remotely through electronic commerce, a lessor may electronically disclose the information described in subsection B of this section. The information must be: 1. Clearly and conspicuously indicated in Arabic numerals that are readable and understandable by visual inspection. 2. Disclosed to the lessee before any of the disclosures required by section 44-6804. D. If a lessor offers personal property for rental-purchase and the personal property is not owned by the lessor when it is displayed or offered for rental-purchase, the lessor shall electronically disclose the information described in subsection B of this section. The information must be: 1. Clearly and conspicuously indicated in Arabic numerals that are readable and understandable by visual inspection. 2. Disclosed to the lessee before any of the disclosures are made in the rental-purchase agreement as prescribed in section 44-6804.