Outdoor advertising is generally barred within 660 feet of the right of way near interstate or primary highways, with listed exceptions; some adjacent businesses may agree with the department to erect advertising in wider rural right-of-way areas.
§461.2. Limitations of outdoor advertising devices A. No outdoor advertising shall be erected or maintained within six hundred sixty feet of the nearest edge of the right of way and visible from the main traveled way of the interstate or primary highways in this state except the following, provided all exceptions listed below shall be in conformity with applicable federal rules and standards. (1) Directional and other official signs and notices, which shall include but not be limited to signs and notices pertaining to natural wonders, or scenic and historic attractions, as authorized or required by law. (2) Signs, displays and devices advertising activities conducted on the property upon which they are located. (3) Signs, displays and devices advertising the sale or lease of property upon which they are located. (4) Signs, displays and devices located in areas which are zoned industrial or commercial under authority of law. (5) Signs, displays and devices in unzoned commercial or industrial areas which areas shall be determined from actual land uses and defined by regulations to be promulgated by the department. (6) Signs which are erected and maintained by churches and schools, which do not in any way obstruct vision or endanger traffic. (7) Signs which are erected and maintained by individuals which advertise the sale of seasonal agricultural products. Such signs shall be for the sale of agricultural products grown by the individual who erects and maintains the signs and the products shall be offered for sale at the location where they are grown. Such signs shall be exempt from the prohibition contained in this Subsection only for the period of time during which the agricultural product is "in season" and shall be removed each year after the season. The department shall promulgate regulations to set standards for such signs to ensure that they are temporary and pose no danger to passing traffic. B. Notwithstanding any other provisions of law, when the right of way along a state rural arterial route and its urban extensions exceeds one hundred and fifty feet per side or three hundred feet total, any business adjacent to the right of way may enter into an agreement with the department to erect outdoor advertising, provided that such advertising is consistent with regulations set forth in R.S. 48:461.4. Acts 1990, No. 1078, §1; Acts 1993, No. 467, §1.