The program must run a wine promotion and information program, including a package-store network, a winery database, a toll-free phone line, public education, and other commissioner-approved promotion methods.
Sec. 110.051. PROMOTION, MARKETING, AND EDUCATION. The program shall: (1) organize a network of package stores to participate in a program promoting wines produced in this state and to deliver wine to consumers under Section 110.053; (2) develop and maintain a database of wineries in this state and package stores that sell wines produced in this state that allows the program's staff to identify the winery in this state that produces a particular wine; (3) operate a toll-free telephone number to: (A) receive inquiries from persons who wish to purchase a particular wine produced in this state; (B) make information about the wineries in this state and the package stores participating in the program available to the public; and (C) refer a person who wishes to purchase a Texas wine to the winery that produces the wine and inform the person of arrangements that the person can make under Section 110.053 to pick up the wine at a package store or have the wine delivered to the person's address; (4) use market research to develop a wine industry marketing plan to increase the consumption of and access to Texas wine; (5) educate the public about wines produced in the state by providing publicity about the information in the program's database to the public and making the information available to the public through the department's toll-free telephone number and electronically available through the Internet; (6) promote wineries in this state and package stores that participate in the program; and (7) promote and market, and educate consumers about, the wines produced in this state using any other method the commissioner determines is appropriate. Added by Acts 2001, 77th Leg., ch. 1001, Sec. 1.01, eff. Sept. 1, 2001.