Advertising for ophthalmic services or materials must not be false, deceptive, or misleading, and ads for prescription eyeglasses or contact lenses must include required prescription and price disclosures.
Sec. 351.403. FALSE, DECEPTIVE, OR MISLEADING ADVERTISING. (a) A person may not publish or display, or cause or permit to be published or displayed, by any means, including by newspaper, radio, television, billboard, or window display, a false, deceptive, or misleading statement or advertisement concerning ophthalmic services or materials. In this subsection, "ophthalmic materials" include lenses, frames, eyeglasses, or contact lenses, or parts of lenses, frames, eyeglasses, or contact lenses. (b) An advertisement of prescription eyeglasses or contact lenses must contain language to the effect that an eye doctor's prescription is required to purchase prescription eyeglasses or contact lenses. (c) An advertisement of the price of prescription eyeglasses or contact lenses must contain the following information: (1) a statement of whether the cost of an examination, prescription services, and follow-up care by an eye doctor is included in the price; (2) if the advertised goods are to be available to the public at the advertised price for less than 30 days after the date of publication of the advertisement, a statement of the time limitation on the offer; (3) if the advertised goods are to be available to the public in limited quantities and if no rainchecks are to be given on total depletion of the inventory of the advertised goods, a statement of the total quantity available to all customers; (4) if the advertised goods are to be available to the public at a limited number for each customer, a statement of the limit for each customer; and (5) for contact lenses, a statement of the number of lenses included for the price specified. (d) A person who fails to satisfy the requirements of Subsection (b) or (c) is considered to have published a false, deceptive, or misleading statement within the meaning of this section. (e) A statement required by Subsection (b) or (c) must be readily audible or readable by a person of average comprehension or reading speed. Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. Sept. 1, 1999.