El Corte Ingles v OHMI - STD Tekstil (MOTORTOWN) (Judgment) French Text [2016] EUECJ T-785/14 (18 March 2016)

El Corte Ingles v OHMI - STD Tekstil (MOTORTOWN) (Judgment) French Text [2016] EUECJ T-785/14 (18 March 2016)

The Tribunal found that the signs MOTORTOWN and M MOTOR are similar visually, phonetically, and conceptually due to the shared 'motor' element and colour scheme; the goods and services in classes 16, 18, 25, and 35 are identical, similar, or weakly similar; given the normal distinctiveness of the prior mark and the...

Source-derived case information.

Citation
[2016] EUECJ T-785/14
Parties
Applicant: El Corte Inglés, SA; Respondent: Office de l’harmonisation dans le marché intérieur (OHMI); Opponent: STD Tekstil Limited Sirketi
Jurisdiction
European Union
Procedural Posture
Trade Mark Opposition Appeal / Final Judgment
Outcome
appeal dismissed
Legal Topics
Trade Mark Opposition, Likelihood of Confusion, Comparison of Signs, Comparison of Goods and Services
Intellectual Property EU Law Trade Mark Opposition Likelihood of Confusion Comparison of Signs Comparison of Goods and Services

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Parties

El Corte Inglés, SA

Applicant

Office de l’harmonisation dans le marché intérieur (OHMI)

Respondent

STD Tekstil Limited Sirketi

Opponent

Procedural Posture

Trade Mark Opposition Appeal / Final Judgment

  1. 1 Whether there is a likelihood of confusion between the MOTORTOWN mark and the prior M MOTOR mark under Article 8(1)(b) of Regulation (EC) No 207/2009
  2. 2 Whether the goods and services covered by the marks are identical, similar, or dissimilar
  3. 3 Whether the signs are similar visually, phonetically, and conceptually

Ratio Decidendi

The Tribunal found that the signs MOTORTOWN and M MOTOR are similar visually, phonetically, and conceptually due to the shared 'motor' element and colour scheme; the goods and services in classes 16, 18, 25, and 35 are identical, similar, or weakly similar; given the normal distinctiveness of the prior mark and the similarity of signs and goods/services, there is a likelihood of confusion under Article 8(1)(b) of Regulation (EC) No 207/2009.

Court Disposition

appeal dismissed

Orders

  • El Corte Inglés, SA is condemned to pay costs.