DaimlerChrysler AG v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM). (Community trade mark) [2002] EUECJ T-356/00 (20 March 2002)

DaimlerChrysler AG v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM). (Community trade mark) [2002] EUECJ T-356/00 (20 March 2002)

The Court held that 'CARCARD' is descriptive and lacks distinctiveness for certain categories of goods and services, as it directly designates their essential characteristics from the perspective of the relevant public. However, for other categories where no such direct association exists, the mark is not...

Source-derived case information.

Citation
[2002] EUECJ T-356/00
Parties
Applicant: Mercedes-Benz AG; Respondent: Office for Harmonisation in the Internal Market (Trade Marks and Designs)
Jurisdiction
European Union
Procedural Posture
Trade Mark Registration Appeal / Judgment on Appeal From Board of Appeal Decision
Outcome
Partially allowed; Board of Appeal decision annulled in part, action otherwise dismissed.
Legal Topics
Trade Marks, Distinctiveness, Descriptiveness, Community Trade Mark Regulation
Intellectual Property European Union Law Trade Marks Distinctiveness Descriptiveness Community Trade Mark Regulation

Source-derived case record

Summary, issues, holding and outcome

More case intelligence is available

Unlock the full research layer for this judgment.

Downloadable case file Legal principles 4 Authorities cited 10 Party arguments 2
Sign in to unlock

Parties

Mercedes-Benz AG

Applicant

Office for Harmonisation in the Internal Market (Trade Marks and Designs)

Respondent

Procedural Posture

Trade Mark Registration Appeal / Judgment on Appeal From Board of Appeal Decision

  1. 1 Whether the word mark 'CARCARD' is descriptive under Article 7(1)(c) of Regulation No 40/94 for the goods and services claimed
  2. 2 Whether 'CARCARD' is devoid of distinctive character under Article 7(1)(b) of Regulation No 40/94

Ratio Decidendi

The Court held that 'CARCARD' is descriptive and lacks distinctiveness for certain categories of goods and services, as it directly designates their essential characteristics from the perspective of the relevant public. However, for other categories where no such direct association exists, the mark is not descriptive and possesses the minimum distinctiveness required. The Board of Appeal's decision was annulled in part for those categories.

Court Disposition

Partially allowed; Board of Appeal decision annulled in part, action otherwise dismissed.

Orders

  • Annuls the Board of Appeal decision of 12 September 2000 as regards specified categories of goods and services (Class 9: stationary and transportable data processing equipment; programmes on data carriers for data/text/image processing; Class 36: arranging and processing of payment of telephone charges, financing...
  • Dismisses the action as to the remainder.