Muratbey Gida v EUIPO (Forme d'un fromage tresse) (EU trade mark - Judgment) French Text [2020] EUECJ T-572/19 (26 March 2020)

Muratbey Gida v EUIPO (Forme d'un fromage tresse) (EU trade mark - Judgment) French Text [2020] EUECJ T-572/19 (26 March 2020)

The shape of the braided cheese does not significantly diverge from the norms or customs of the cheese sector and is perceived as one of many common variants. Therefore, it lacks the distinctiveness required under Article 7(1)(b) of Regulation (EU) 2017/1001 and is not registrable as an EU trade mark.

Source-derived case information.

Citation
[2020] EUECJ T-572/19
Parties
Applicant: Muratbey Gida Sanayi ve Ticaret AŞ; Respondent: Office de l’Union européenne pour la propriété intellectuelle (EUIPO)
Jurisdiction
European Union
Procedural Posture
EU Trade Mark Registration Appeal / Judgment on Appeal From EUIPO Board of Appeal
Outcome
Appeal dismissed; registration refused.
Legal Topics
Trade Marks, Distinctiveness, Absolute Grounds for Refusal, Three Dimensional Marks
Intellectual Property European Union Law Trade Marks Distinctiveness Absolute Grounds for Refusal Three Dimensional Marks

Source-derived case record

Summary, issues, holding and outcome

More case intelligence is available

Unlock the full research layer for this judgment.

Downloadable case file Legal principles 3 Authorities cited 15 Party arguments 2
Sign in to unlock

Parties

Muratbey Gida Sanayi ve Ticaret AŞ

Applicant

Office de l’Union européenne pour la propriété intellectuelle (EUIPO)

Respondent

Procedural Posture

EU Trade Mark Registration Appeal / Judgment on Appeal From EUIPO Board of Appeal

  1. 1 Whether the three-dimensional shape of a braided cheese is distinctive under Article 7(1)(b) of Regulation (EU) 2017/1001 and registrable as an EU trade mark.

Ratio Decidendi

The shape of the braided cheese does not significantly diverge from the norms or customs of the cheese sector and is perceived as one of many common variants. Therefore, it lacks the distinctiveness required under Article 7(1)(b) of Regulation (EU) 2017/1001 and is not registrable as an EU trade mark.

Court Disposition

Appeal dismissed; registration refused.

Orders

  • The appeal is rejected.
  • Muratbey Gida Sanayi ve Ticaret AŞ is ordered to pay the costs.