Choses Ltd. v Judicial Greffier [1978] JLR 81 (28 March 1978)
Similarity in pronunciation between business names may outweigh visual dissimilarity, and the difference between selling men's clothes and men's shoes is not a significant distinction to avoid confusion under the Registration of Business Names (Jersey) Law 1956.
- Citation
- [1978] JLR 81
- Parties
- Applicant: Choses Ltd.; Respondent: Judicial Greffier
- Jurisdiction
- Jersey
- Judgment Date
- 28 March 1978
- Procedural Posture
- Business Name Registration Dispute / Judgment
- Outcome
- registration refused
- Legal Topics
- Business Names, Registration of Business Names, Misleading Names, Similarity of Names
Case Brief
Summary, issues, holding and outcome
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Parties
Choses Ltd.
Applicant
Judicial Greffier
Respondent
Procedural Posture
Business Name Registration Dispute / Judgment
Legal Issues
- 1 Whether a business name should be refused registration due to likelihood of confusion with an already registered name
Ratio Decidendi
Similarity in pronunciation between business names may outweigh visual dissimilarity, and the difference between selling men's clothes and men's shoes is not a significant distinction to avoid confusion under the Registration of Business Names (Jersey) Law 1956.
Court Disposition
registration refused
Orders
- Refusal to register the applicant's business name due to likelihood of confusion with an existing registered name.
Full Case Text
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