Veka A.G. v T.A. Picot [1999] JLR 272 (30 September 1999)

Veka A.G. v T.A. Picot [1999] JLR 272 (30 September 1999)

The elements of passing off require proof of reputation, misrepresentation, and likelihood of damage.

Citation
[1999] JLR 272
Parties
Plaintiff: Veka A. G.; Defendant: T. A. Picot
Jurisdiction
Jersey
Judgment Date
30 September 1999
Procedural Posture
Tort / Judgment
Legal Topics
Passing Off

Case Brief

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Parties

Veka A. G.

Plaintiff

T. A. Picot

Defendant

Procedural Posture

Tort / Judgment

  1. 1 Whether the plaintiff's product has an established reputation
  2. 2 Whether the defendant's misrepresentation is likely to lead the public to believe the defendant's product is that of the plaintiff
  3. 3 Whether there is a resulting likelihood of damage

Ratio Decidendi

The elements of passing off require proof of reputation, misrepresentation, and likelihood of damage.