https://new.kenyalaw.org/akn/ke/judgment/kehc/2026/7176
The petition failed because the petitioner did not prove on a balance of probabilities that the image on the restaurant menu and website was hers. Her bare assertion was insufficient, no corroborating evidence identified her in the impugned image, and the court accepted the respondents’ denial that the hazy image...
Source-derived case information.
- Citation
- [2026] KEHC 7176 (KLR)
- Parties
- Petitioner: Virginia Munyiva Mbithi; 1st Respondent: Marriot Bonvoy Inc.; 2nd Respondent: Airmac Limited; 3rd Respondent: Airstar Limited; 4th Respondent: Kanari Limited; 5th Respondent: Blusesky Investments Limited t/a Four Points by Sheraton, Nairobi Airport
- Court
- High Court
- Jurisdiction
- Kenya
- Case Number
- Constitutional Petition E274 of 2023
- Procedural Posture
- Constitutional Petition / Judgment After Written Submissions
- Outcome
- Petition dismissed
- Judges
- ["LN Mugambi"]
- Legal Topics
- Use of Image Without Consent, Right to Privacy and Dignity, Doctrine of Exhaustion, Burden of Proof, Without Prejudice Communications, Corporate Affidavit Authority
- Source Language
- en
Source-derived case record
Summary, issues, holding and outcome
More case intelligence is available
Unlock the full research layer for this judgment.
Parties
Virginia Munyiva Mbithi
Petitioner
Marriot Bonvoy Inc.
1st Respondent
Airmac Limited
2nd Respondent
Airstar Limited
3rd Respondent
Kanari Limited
4th Respondent
Blusesky Investments Limited t/a Four Points by Sheraton, Nairobi Airport
5th Respondent
Procedural Posture
Constitutional Petition / Judgment After Written Submissions
Legal Issues
- 1 Whether the replying affidavits were incompetent for lack of a board resolution
- 2 Whether the petition was barred by the doctrine of exhaustion under the Data Protection Act
- 3 Whether the respondents violated the petitioner’s rights under Articles 28, 31 and 40 of the Constitution
Ratio Decidendi
The petition failed because the petitioner did not prove on a balance of probabilities that the image on the restaurant menu and website was hers. Her bare assertion was insufficient, no corroborating evidence identified her in the impugned image, and the court accepted the respondents’ denial that the hazy image was not of the petitioner. Because that foundational fact was not proved, the alleged violations under Articles 28, 31 and 40 collapsed, and the petition was dismissed.
Court Disposition
Petition dismissed
Orders
- Petition dismissed for want of proof.
- No order as to costs.
Full Case Text
Judgment text and source record
1 paragraphs
**REPUBLIC OF KENYA** **IN THE HIGH COURT OF KENYA AT NAIROBI** **CONSTITUTIONAL AND HUMAN RIGHTS DIVISION** **CONSTITUTIONAL PETITION NO. E274 OF 2023** **IN THE MATTER OF CONTRAVENTION OF ARTICLES 19, 25, 28, 31 & 40 OF THE CONSTITUTION OF KENYA 2010** **AND** **IN THE MATTER OF THE CONSTITUTION OF KENYA RIGHTS ENSHRINED IN CHAPTER FOUR THEREOF IN SO FAR AS THE PETITIONER’S CONSTITUTIONAL RIGHTS WERE INFRINGED** **BETWEEN** **VIRGINIA MUNYIVA MBITHI……….…………………...PETITIONER** **VERSUS** **MARRIOT BONVOY INC……………………………..1ST RESPONDENT** **AIRMAC LIMITED……………………………………2ND RESPONDENT** **AIRSTAR LIMITED……………………………………3RD RESPONDENT** **KANARI LIMITED………………………................4TH RESPONDENT** **BLUSESKY INVESTMENTS LIMITED** **ALL TRADING AS FOUR POINTS BY SHERATON,** **NAIROBI AIRPORT.........................................5TH RESPONDENT** **JUDGMENT** **Introduction** 1. The petition dated 26th July 2023 is supported by the petitioner’s affidavit in support of even dated and Further Affidavit dated 28th June 2024. 2. The petition challenges the respondents use of the petitioner’s image without her consent in their hard copy restaurant menus and on their website from October 2017 to May 2023. 3. On this premise, the petitioner seeks the following relief:- 4. **A declaration be and is hereby issued that the respondent violated the petitioner’s fundamental right to privacy and human dignity under article 28 and 31 of the Constitution by publishing the petitioner’s image for purpose of commercial advertisement without the petitioner’s consent.** 5. **A declaration be and is hereby issued that the respondents violated the petitioner’s right under Article 30 of the Constitution by publishing the petitioner’s image and likeness for their own commercial gain with no personal financial advantage gained by the petitioner.** 6. **A declaration be and is hereby issued that the petitioner’s intellectual property rights, right to publicity and personality rights were infringed when the respondents decided to publish the petitioner’s image in advertising and marketing the hotel products and services offered for financial gain without seeking authority/consent from the petitioner.** 7. **An order of permanent injunction be and is hereby used restraining the respondents from publishing and/or using the petitioner’s image and likeness in their advertisements or promotions in any way without the petitioner’s consent.** 8. **An order that the respondents be compelled to compensate the petitioner with payment of Kshs. 35,000,000/- in damages and/or arising from the publication of the petitioner’s photograph without her express authority.** 9. **General damages for malicious damage for exploitation of the petitioner by the respondents for financial gain.** 10. **Any other relief that the court deems fit to grant.** 11. **Costs of the petition.** 12. The 2nd respondent filed replying affidavits dated 22nd and 23rd February 2024 in opposition to the petition and a Further Affidavit dated 13th September 2024. **The Petitioner’s Case** 1. The petitioner is a female adult of sound mind residing within the Republic of Kenya. The 1st respondent is an American multinational company with its headquarters in Bethesda, Maryland, USA, that operates, franchises and licences lodging including hotels, residential and timeshare properties. The 2nd, 3rd, 4th & 5th respondents are companies duly registered in Kenya under the Companies Act of Kenya whose principal offices are at Nairobi Kenya. The 1st respondent operates a hotel franchise in Nairobi Kenya in the name and style of Four Points by Sheraton and the 2nd to 5th respondents are the owners of the 1st respondent’s franchise hotel in Nairobi otherwise operating under the name and style of Four Points by Sheraton, Nairobi Airport situated near Jommo Kenyatta International airport. 2. The petitioner states that between September 2017 and June 2019, she was employed by the 2nd – 4th respondents to work at the Four Points by Sheraton Nairobi Airport at the services department of the said hotel. In the course of her employment, she realised that the respondents had taken a photograph of her without her consent and were using it on their online menu at their restaurant. 3. The petitioner further states that she humbly requested the respondents to pull down her image from the restaurant menu but they declined. After she left employment, she discovered that the respondents were still using her photograph depicting her serving customers in their online menu as well as the printed copy menus provided to their customers, advertising and marketing of the various products offered by the respondents. 4. The petitioner depones that she conducted a further online search and discovered that the online menu was shared across all the hotels, outlets and franchise of the 1st respondent and advertisement of all the services and products offered to their customers at the Nairobi Airport Hotel. She further noted that the picture must have been taken without her knowledge or consent while she was quietly working for the respondents between the years 2017 and 2019. She further depones that the main motive of using her image was to give the hotel products and services visibility which would yield more profits in terms of the many customers who were being targeted for the said menus and advertisement across the world, thereby giving the said products commercial speech. 5. Upon writing to the respondent to seek an explanation why they were using her image to advertise and promote their hotel products, the respondents expressly admitted to using her image and photograph as has been its practice and indicated that they would instead compensate her. The petitioner contends that the respondent’s use of her image has resulted in people, especially the various customers she has served in different hotels, her subsequent employers and peers assuming that she is working in partnership with the respondents as their brand ambassador, which is not the case. **The 2nd – 5th Respondents’ Case** 1. The respondents aver that the 3rd, 4th and 5th respondents are shareholders in the 2nd respondent. Further, they are separate and independent legal entities and they do not have any management or operational responsibilities/roles within the 2nd respondent’s hotel business. 2. The respondents confirm that the petitioner is a former employee of theirs who served them in various capacities at the hotel between September 2017 and June 2019. The respondents aver that the petitioner left the hotel in June 2019 after her employment came to a lawful end. The respondents aver that the petitioner has never had any legal or other relationship or interaction with the 3rd, 4th and 5th respondents. Thus, the petitioner’s allegations that the 3rd, 4th and 5th respondents were her employers are baseless. The respondents depone that they are not aware of any legal relationship or interaction that the petitioner has had with Marriot Bonvoy. 3. The respondents state that in October 2017, their hotel opened a roof top bar and grill restaurant known as “Tazama” (the restaurant) which had a hard copy of food and drinks menu. Between October 2017 and May 2023, the menu contained a picture that included a hazy image of an unidentifiable person in a red t-shirt and black trousers and the artwork on one of the restaurant’s walls, which comprised a mural with an image of an unidentifiable person’s face. The respondents contend that the images referred to above are not of the petitioner and the basis upon which she alleges that they are her images is unclear. Further, it is impossible to assign the images referred to above to any specific person and to draw a conclusion thereon. 4. The respondents aver that they did not take, use or publish any photograph or image of the petitioner in the manner alleged. Further, the respondents aver that the foundational requirement for a claim of infringement of image, dignity and privacy rights is that the impugned image ought to be definitively and objectively identifiable as the complainant’s image, which is not the case herein. 5. The respondents admit that between 19th and 25th May 2023, they exchanged email correspondence after the petitioner served them with a demand letter dated 15th May 2023, on a strictly without prejudice basis in a bid to understand what the claim in the demand letter related to and whether it could be mutually settled. Despite the correspondence being on a without prejudice basis, the petitioner has produced the same herein which is contrary to law and ought to be expunged. That notwithstanding, the respondents avers that they did not admit liability for the petitioner’s claims that were contained in the demand letter. 6. In support of their case, the respondents filed a Replying Affidavit dated 22nd February 2024 sworn by Kevin Esendi Agwona who is a visual and graffiti artist with a leaning towards spray painted murals. The deponent states that in June 2017 he was approached by Mr. Shreya Karia, a representative of the 2nd respondent, who was interested in getting him to paint a mural at the Four Points by Sheraton Hotel located at Jommo Kenyatta International Airport. It was agreed between them that he prepare a sketch of the proposed mural and sent it to him for the 2nd respondent to review which he did on 10th June 2017. The notable feature of the sketch was the portrait of a female face. 7. The deponent states that the 2nd respondent approved the sketch albeit with some suggested changes and then instructed him to proceed to paint a mural at the hotel. The deponent further states that he accepted the assignment at a fee of Kshs. 160,000/- and painted the mural at the hotel based on the sketch and customer changes and when he completed it he took a photograph of it and posted it in the portfolio page on his website. The deponent avers that the sketch and mural were the work of his hands and he created the portrait of the female face without reference to any photograph or image of an existing person. 8. The deponent further avers that he does not know the petitioner; he has never been introduced to her; he has never seen a photograph of her and he painted the mural using the method and under the circumstances described above. 9. The petitioner filed a Further Affidavit dated 28th June 2024 and states that Caroline Kaburia is not a director of the 2nd respondent and has not attached any authority or resolution of the 2nd respondent giving her authority to respond to her petition on behalf of the 2nd respondent. Further, the said Caroline Kaburia does not represent the 1st, 3rd – 5th respondents and cannot purport to respond to the petition on their behalf. 10. The petitioner contends that the 2nd respondent admitted that the said picture was on the menu used by the respondents between 2017 and May 2023 which is the period of her complaint. The petitioner states that after her demand letter, she was called in by representatives of the 2nd respondent and given a verbal apology but the representatives made vague offers for settlement which quickly mutated to threats against her person and she was warned not to proceed further. The said representatives further called he current employer and painted her as an unreliable employee who could cause trouble to employers without good cause. 11. The petitioner argues that unless the court intervenes and finds the respondents breached her constitutional rights and illegally used her image without her consent, the intimidations are likely to persist and her otherwise good reputation as an honest hard-working employee will be tarnished as they have a wide reach in the hospitality industry in the country and region. 12. In response to the replying affidavit sworn by Kevin Esendi Agwona, the petitioner reiterates that the image complained of is different from the ones he allegedly drew and attached to his affidavit. 13. The 2nd – 5th Respondents filed a Further Affidavit dated 13th September 2024 and state that an authority document or resolution is not necessary as the 2nd – 5th respondents are not making any claims or seeking any reliefs or orders against the petitioner. The 2nd – 5th respondents deny any verbal apology given to the petitioner and further state that during the interactions with the petitioner in May 2023, the 2nd respondent formed the view that the petitioner was trying to extort money from them and thus broke all form of communication. 14. The 2nd – 5th respondents aver that they do not know the petitioner’s employer and nor did they call the said employer. 15. The petition was disposed of by way of written submissions. **Petitioner’s Submissions** 1. The petitioner submitted that she has no issues with the mural painted at the hotel walls but her compliant was her image was used on the hotel menu which was presented to customers in hardcopy and on the respondents’ website from October 2017 to May 2023. The petitioner argued that a person’s inherent dignity and privacy are protected under Articles 28 and 31(c) of the Constitution of Kenya. 2. **Article 28 Constitution** provides:- **Every person has inherent dignity and the right to have that dignity respected and protected.** 1. **Article 31 Constitution** provides:- **Every person has the right to privacy, which includes the right not to have-** **Information relating to their family or private affairs unnecessarily required or revealed..** 1. Reliance was placed on the case of **Coalition for Reform and Democracy (CORD)** (no citation given) where the court discussed the right to privacy and elaborated:- ***The concept of right to privacy demarcates for the individual realms or dimensions that he needs in order to be able to enjoy individual freedom exacted and legally safeguarded in modern societies.*** 1. Further holding that:- ***Protecting privacy is necessary if an individual is to lead an autonomous, independent life, enjoy mental happiness, develop a variety of diverse interpersonal relationships, formulate unique ideas, opinions, beliefs and ways of living and participate in a democratic, pluralistic society. The importance of privacy to the individual and society certainly justifies the conclusion that it is a fundamental social value, and should be vigorously protected in law. Each intrusion upon private life is demeaning not only to the dignity and spirit of the individual, but also to the integrity of the society of which the individual is part.*** 1. Further in **Joel Mutuma Kirimi & another vs National Hopsital Insurance Fund (NHIF) [2020] eKLR** quoted with approval, the decision in the case of T**.O.S vs Maseno University & 3 Others [2016] eKLR** where Chemitei J held that:- ***From the above reasoning and expositions of the law it is clear that publication or use of the images of an individual without his consent violates that person's right to privacy. I say so because a person's life is a restricted realm in which only that individual has the power of determining whether another may enter, and if so, when and for how long and under what conditions.*** 1. In the case of **Osiari vs SMEP Microfinnance Bank Limited (Petition E062 of 2022) [2024] KEHC 5626 (KLR) (Constitutional and Human Rights) (23 May 2024)** the court agreed with the position held in **Wanjiru vs Machakos University (Petition E021 of 2021) [2022] KEHC 10599 (KLR) (3 August 2022) (Judgment)** while considering the question of breach of privacy:- **The factors to consider when determining whether the right to privacy has been violated are whether the information was obtained in an intrusive manner; whether it was about intimate aspects of the applicant’s personal life; whether it involved data provided by the applicant for one purpose which was then used for another; whether it was disseminated to the press or the general public or persons from whom the applicant could reasonable expect such private information would be withheld.** 1. Further the Court associated itself with the opinion of the European Court of Human Rights in **Von Hannover vs Germany (No. 2) (Nos. 40660/08 and 60641/08)** where it was held that:- ***Regarding photos, the Court has stated that a person’s image constitutes one of the chief attributes of his or her personality, as it reveals the person’s unique characteristics and distinguishes the person from his or her peers. The right to the protection of one’s image is thus one of the essential components of personal development. It mainly presupposes the individual’s right to control the use of that image, including the right to refuse publication thereof (see Reklos and Davourlis vs Greece cited above. 40)*** 1. The petitioner argued that her photo on the front page of the respondents’ hotel menu was distinctive and clearly showed the image of her serving hotel products which was intended to portray her in service of the 2nd respondent on behalf of all the respondents as contrasted to any other competitor of the hotel. That notwithstanding, the petitioner argued that even if the photograph and image was taken at will, there was never any agreement and consent that the same could be used for advertisement purposes. 2. The petitioner submitted that she proved her image was on the respondents’ hotel menu pursuant to Section 107 of the Evidence Act in their hard copy menus and a soft copy posted at their website [https://www.marriot.com/en-us/hotels/nbofp-four-points-nairobi hurlingham/dining/](https://www.marriot.com/en-us/hotels/nbofp-four-points-nairobi%20hurlingham/dining/) and thus the onus shifted to the respondents to explain whose image they described to wear a red t-shirt and black long trousers. 3. The petitioner submitted that following the exposure by using her image has made it difficult for her to work at any other premier hotel in the country or region without her image being recognized and the advertising image at the 2nd respondent’s hotel. Further, it has effectively confined the growth of her in the industry for a cumulative period of 8 years during which her image was made and used by the respondents to advertise their products. Thus, she seeks both exemplary and consolatory damages. To support her contentions, the petitioner relied on the case of **Obongo & Another vs Municipal Council of Kisumu [1971] EA 91** and submitted that the respondents used her image to grow and benefit their business. Thus the damages of Kshs. 35 million would be appropriate compensation. **The 2nd – 5th Respondents’ Submissions** 1. The 2nd – 5th respondents identified two preliminary issues for determination being the authority of Caroline Kaburia to swear affidavits on behalf of the respondents and the admissibility of without prejudice communication and information. 2. On the first issue, the respondents submitted that there is no rule or established practice specifying that an affidavit filed in a constitutional petition must be filed together with the authority authorising the deponent, or that such authority be filed in court. The deponent Caroline Kaburia indicated that she is the Senior Human Resource Manager of the 2nd respondent duly authorized to make affidavits on behalf of the 2nd, 3rd, 4th, and 5th respondents. Furthermore, her capacity as the Senior Human Resource Manager of the respondent was not disputed. The respondents placed reliance on the decision in **Makupa Transit Shade Limited & Another vs Kenya Ports Authority & Another [2015] eKLR** where the Court of Appeal held:- ***In our view, the authority, as with other corporate bodies, has its affidavits deponed on its behalf by persons with knowledge of the issue at hand who have been so authorised by it. It was therefore sufficient for the deponents to state that “they were duly authorised.” It was then up to the appellants to demonstrate by evidence that they were not so authorised.*** 1. The respondents further submitted that any person duly authorized and seized of relevant information pertaining to proceedings can swear affidavits in the proceedings. Reliance was placed in the decision in **Obonyo Walter Oneya & Another vs Jackline Anyango Ogude (Suing as the administrator of the Estate of Fredrick Odhiambo Sewe (Deceased) [2018] eKLR** where the learned judge in dealing with the issue of the capacity of the deponent held as follows:- ***Any authorized officer of the insurer would be seized of information pertaining to the proceedings in the primary suit and any appeal lodged against the decision or decree arising therefrom and has capacity to swear an affidavit in either the suit or the appeal. In any case, there is no law that provides that only co-litigants can swear affidavits in a matter. In my view, any person with information relevant to an action and who is duly authorized can swear an affidavit in the action.*** 1. Further in **Njuguna Ngugi vs Godfrey Adhiambo Oyoo [2021] eKLR** the court held as follows: - **Even if the insurance company is not a party to the suit, it has a legally recognized interest in the matter and I see no good reason why its staff who have knowledge about the dispute cannot swear affidavits in relation to the case…… Pauline Waruhiu has averred about what she knows about the dispute and what she has been informed by the counsel on record for the insured. She can be summoned for cross-examination and in my view she is competent to swear the affidavit in support of the application. I do find that the application is properly supported by two affidavits.** 1. The respondents submitted that since they are not making any claims or seeking any reliefs against the petitioner, an authority document or resolution from them is not necessary. 2. On the second issue, the respondents submitted that communication exchanged on a without prejudice basis in a bid to settle a dispute is generally inadmissible. To buttress this point, reliance was placed on **Section 23(1) of the Evidence Act** and the case of **Milicent Wambui vs Naiorbi Botanica Gardening Limited [2013] eKLR** where it was held that:- ***The application revolves around “without prejudice” communication. The use of the term ‘without prejudice’ is used by parties as a means to enable offers and counter offers to be made to settle disputes or claims without fear that the said letters would later be used by the opposite party as an admission of liability in the ensuing lawsuit. The words “without prejudice” impose upon the communication an exclusion of use against the party making the statement in subsequent court proceedings. It is a well-established rule that admissions, concessions or statements made by parties in the process of trying to resolve a dispute cannot be used against that party if the dispute is not resolved thus resulting in litigation. A party making a ‘without prejudice’ offer does so on the basis that they reserve the right to assert their original position, if the offer is rejected and litigation ensues. For correspondence between parties to be protected it must be made in a genuine attempt to settle a dispute between the parties.*** 1. The respondents further relied on the case of **Mumias Sugar Co. Ltd & Another vs Beatrice Akinyi Omondi [2016] eKLR** in which the Court of Appeal cited with authority the case of **Oceanbulk Shipping and Trading SA vs TMT Asia Limited & 3 Others [2010] UKSC 44** on the legal principles of “without prejudice” rule in a majority decision of the Supreme Court of the United Kingdom, the judges stated:- ***The approach to without prejudice negotiations and their effect has undergone significant development over the years. Thus the without prejudice principle, or, as it is commonly called, the without prejudice rule, initially focused on the case where negotiations between two parties were regarded as without prejudice to the position of each of the parties in the event that the negotiations failed. The essential purpose of the original rule was that, if the negotiations failed and the dispute proceeded, neither party should be able to rely upon admissions made by the other in the course of the negotiations. The underlying principle of the rule was that parties would be more likely to speak frankly if nothing they said could subsequently be relied upon and that, as a result, they would be more likely to settle their dispute.*** 1. The respondents argued that the petitioner produced the correspondence between them in May 2023 yet the said communication was exchanged on a without prejudice basis. Further the said communication was for the purposes of understanding the petitioner’s claim in a bid to explore a mutual settlement. 2. The respondents submitted that the petitioner failed to exhaust the available avenues for addressing her grievances as provided under **Section 56 of the Data Protection Act**. The respondents relied on **Article 159(2)(d) of the Constitution** and the case of **Mwangi & another vs Naivasha County Hotel t/a Sawela Lodges (Petition E003 of 2021) [2022] KEHC 10975 (KLR) (19 July 2022)** in which the learned judge, Macharia J held as hereunder:- **The Petition is anchored on the use of personal data without the consent of the Petitioners. The issues raised in the Petition are extensively covered in the Data Protection Act, 2019……** **In view of the foregoing, I find that the Petitioners have not sufficiently demonstrated why the Petition ought to be exempted from the exhaustion rule. I am inclined to find that the Petition is barred by the doctrine of exhaustion.** 1. The petitioners argued that the petitioner has not alleged or proved that she lodged any complaint on the alleged infringement of her right to privacy with the Data Commissioner. Thus, the respondents urged the court to find that the petition is barred by the doctrine of exhaustion. 2. The respondents identified six issues for determination in the main petition and submitted on the first issue of whether they violated the petitioner’s right to privacy and dignity under Articles 28 and 31 of the Constitution. Citing Articles 28 and 31 of the Constitution, the respondents submitted that the petitioner failed to prove that her photograph was used by them in the restaurant menu as she cannot prove that she is indeed the person in the restaurant menu and subsequently cannot prove violation of her privacy rights or breach of her right to human dignity. The respondents submitted that under Section 2 of the Data Protection Act, an identifiable image of a person refers to a representation, photograph, or depiction in which a person can be reasonably recognized based on specific personal attributes. To buttress this point, reliance was placed in the Ugandan Case of **Asege Winnie vs Opportunity Bank (U) Ltd & Another HCCS No. 756 of 2013** which was cited with authority in the case of **Shiverenje Simani vs Star Newspaper & Another [2021] eKLR** where the High Court set the test and held that an action based on infringement of image rights will succeed if the plaintiff can show and prove three things:- ***The first is that he or she is identifiable or that his or her identity is revealed to the public in the photograph.*** ***Second, he or she must show that the action of the defendant was deliberate.*** ***Third, that the defendant’s action was driven by the need for commercial gain.*** 1. The respondents argued that in the instant case, such identifiability is absent as the image in question is hazy that it becomes nearly impossible to ascertain the identity of the person depicted. Further, without the ability to clearly recognize or differentiate the individual, the claim for infringement fall short. Reliance was placed on **Von Hannover vs Germany (No. 2)** the European Court of Human Rights held:- **A person’s image constitutes one of the chief attributes of his or her personality, as it reveals the person’s unique characteristics and distinguishes the person from his or her peers. The right to the protection of one’s image is thus one of the essential components of personal development. It mainly presupposes the individual’s right to control the use of that image, including the right to refuse publication thereof…** 1. Further reliance was placed in **Jessica Clarise Wanjiru vs Davinci Aesthetics & Reconstruction Centre & 2 Others [2017] eKLR** whereby privacy, dignity, identity and reputation were defined as facets of personality and that the tort of misappropriation of personality can be invoked when all of the following four elements are met:- ***There is an element of commercial exploitation of a person’s personality. There must be a sufficient link between the individual and the exploiting medium to establish that the plaintiff’s personality was “used” for the defendant’s commercial gain.*** ***The person is clearly identifiable in the medium used and to their respective community or communities.*** ***The person does not consent to the use of their personality.*** ***Damages, either emotional or financial losses, are proven (although recent judicial rulings would indicate the right of privacy is recognized even in the absence of damages).*** 1. The Court further stated that the key elements of a claim which a petitioner must establish in a case of unlawful use of name or image are:- ***Use of a Protected Attribute: The plaintiff must show that the defendant used an aspect of his or her identity that is protected by the law. This ordinarily means a plaintiff's name or likeness, but the law protects certain other personal attributes as well.*** ***For an Exploitative Purpose: The plaintiff must show that the defendant used his name, likeness, or other personal attributes for commercial or other exploitative purposes. Use of someone's name or likeness for news reporting and other expressive purposes is not exploitative, so long as there is a reasonable relationship between the use of the plaintiff's identity and a matter of legitimate public interest.*** ***No Consent: The plaintiff must establish that he or she did not give permission for the offending use.*** 1. The respondents further submitted that the petitioner failed to prove contravention or violation of her rights under the Constitution and she further failed to adduce any evidence to demonstrate how the same have been manifested. The respondents supported their contentions with the decision in **Communications Commission of Kenya & 5 Others vs Royal Media Services Limited & 5 Others [2014] eKLR** as follows:- ***Although Article 22(1) of the Constitution gives every person the right to initiate proceedings claiming that a fundamental right or freedom has been denied, violated or infringed or threatened, a party invoking this Article has to show the rights said to be infringed, as well as the basis of his or her grievance. This principle emerges clearly from the High Court decision in Annarita Karimi Njeru v. Republic, (1979) KLR 154: the necessity of a link between the aggrieved party, the provisions of the Constitution alleged to have been contravened, and the manifestation of contravention or infringement. Such a principle plays a positive role, as a foundation of conviction and good faith, in engaging the constitutional process of dispute settlement.*** On the allegations that the petitioner’s image has caused customers and subsequent employers to assume that she is in partnership with the respondents as their brand ambassador, the respondents argued that the petitioner has not provided any evidence supporting the said assumption. To support this contention, reliance was placed in **Mwihaki vs National Council for law Reporting (Petition E394 of 2020) [2022] KEHC 15471 (KLR) (Constitutional and Human Rights) (18 November 2022) (Judgment)** where the learned judge Ong’udi J held as hereunder:- ***I have looked at this petition and I must state that although the petitioner has cited violation of Articles 26, 28 and 31 of the Constitution by the respondent, she has failed to adduce any evidence to demonstrate how the same have been violated. She has talked about the publication by the respondent being misleading and potentially damaging and therefore invoked section 26 (d) of the Data Protection Act. She has however not explained to this Court who has been misled by the information, how it is misleading, and why it is misleading. She has also not adduced any evidence to show how the publication is damaging. I agree with the respondent that there is no evidence of an application that has been made to a potential employer and declined on the basis of the judgment (J.R. case), and which application has been presented before this Court.*** 1. The respondents cited Article 30 of the Constitution and argued that the petitioner has failed to prove how her rights of protection from slavery, servitude and forced labour have been infringed by the publication of her alleged image. Reliance was placed in **Wanjiru vs Machakos University (Petition E021 of 2021) [2022] KEHC 10599 (KLR) (3 August 2022) (judgment)** where the court held:- ***I find that the Petitioner has not proved how she her rights have been infringed in this aspect. Her image was used without her knowledge or consent but no services were rendered to the Respondent. I am persuaded by the case of Anarita Karimi Njeru v Republic [1979] eKLR where it was observed that:*** **“*We would, however, again stress that if a person is seeking redress from the High Court on a matter which involves a reference to the Constitution, it is important (if only to ensure that justice is done to his case) that he should set out with a reasonable degree of precision that of which he complains, the provisions said to be infringed, and the manner in which they are alleged to be infringed.”*** 1. Further reliance was placed in **Moses Audi & Another vs Standard Group PLC [2022] eKLR** where the court in addressing a claim of violation of rights under Article 30 held:- ***The generally accepted definition of slavery is contained in the Slavery Convention of 1927 at Article (1) which defines slavery as, “the status or condition of a person over whose any or all powers attaching to the right of ownership are exercised.” Article 4 of the Universal Declaration of Human Rights prohibits slavery and servitude. Servitude refers to “slavery-like practices.”*** ***The definition of forced labour set out by International Labour Organization Forced Labour Convention of 1930 is provided in Article 2(1) as, ‘all work or services which is exacted from any person under the menace of any penalty and for which the said person has not offered himself voluntarily.’*** 1. The respondents submitted that the petitioner was in no way subjected to slavery, servitude or forced labour on account of publication of the images described. 2. The respondents cited Article 40 of the Constitution and argued that the petitioner had failed to demonstrate any financial gain by them for publishing of the images on the menu. To support their contentions, the respondents cited the case of **N. W. R & Another vs Green Sports Africa Ltd & 4 Others [2017] eKLR** which relied on the Canadian case of **Krouse vs Chrysler Canada 1974** which in introducing the tort of misappropriation of personality stated that every individual has an exclusive right to market their personality, image and name for financial gain and the law entitles an individual to protect that right, if it is invaded. These four elements have to be met first:- ***There is an element of commercial exploitation of a person’s personality. There must be a sufficient link between the individual and the exploiting medium to establish that the plaintiff’s personality was “used” for the defendant’s commercial gain.*** ***The person is clearly identifiable in the medium used and to their respective community or communities.*** ***The person does not consent to the use of their personality.*** ***Damages, either emotional or financial losses, are proven (although recent judicial rulings would indicate the right of privacy is recognized even in the absence of damages).*** 1. The respondents submitted that the petitioner is not entitled to damages or a permanent injunction as she has failed to prove the respondents’ use of her image or photograph and further she failed to show that her constitutional rights were violated. **Analysis and Determination** 1. Arising from the pleadings and the submissions of the Parties herein, this Honourable Court identifies the following issues as falling for determination in this Petition: 2. ***Whether the affidavits sworn by the deponent on behalf of the 2nd respondent (A Corporate body) are fatally defective and incompetent in the absence of the Boards resolution authorizing the deponent to swear the affidavits on the 2nd Respondent’s behalf.*** 3. ***Whether the Petition offends the doctrine of exhaustion of remedies*** 4. ***Whether the petitioner’s rights under Articles 28, 31 and 40 of the Constitution were violated.*** 5. ***Whether the petitioner is entitled to the orders sought.*** ***Whether the affidavits sworn by the deponent on behalf of the 2nd respondent (A Corporate body) are fatally defective and incompetent in the absence of the Boards resolution authorizing the deponent to swear the affidavits on the 2nd Respondent’s behalf.*** 1. The Petitioner contended that Caroline Kaburia is not a director of the 2nd respondent, and had not exhibited any authority or resolution of the 2nd respondent giving her authority to respond to this petition on behalf of the 2nd respondent. Further, she pointed out that Caroline Kaburia does not represent the 1st, 3rd – 5th respondents hence cannot purport to respond to the petition on their behalf. 2. The 2nd – 5th Respondents filed a Further Affidavit dated 13th September 2024 and stating that an authority document or resolution is not necessary since the 2nd – 5th respondents are not making any claims or seeking any reliefs or orders against the petitioner. 3. It is the considered opinion of this Court that the Petitioner argument lacks merit. Under Article 159 (2) (d) of the Constitution, the Court is required to ensure justice is administered without undue regard to procedural technicalities. The Petitioner objection is based on provisions of Order 2 Rule 16 of the Civil procedure Rules which Courts have interpreted to mean that when a Company institutes a suit or when non-director is representing the Company, there has to be proof of a resolution of the Board of Directors. This suit is however not governed by the Civil Procedure Rules. It is constitutional petition that is governed by the **Constitution of Kenya (Protection of Rights and Fundamental Freedoms) Practice and Procedure Rules, 2013** no such provision is made. In **Offshore Trading Company Limited vs Attorney General & 2 Others [2021] eKLR** the Court held thus: **“The applicable law and procedure for filing constitutional petitions is provided for under the Protection of Rights and Fundamental Freedoms, Practice and Procedure Rules, 2013 otherwise known as Chief Justice Mutunga Rules which provide the procedure for filing of constitutional petitions and which have no requirement that the petitioner must exhibit a board resolution or swear a verifying affidavit. In addition thereto the Constitution abhors technical objections of this nature expressly at Articles 22 (3)(b) & (d) and 159 of the Constitution…”** 1. Furthermore, the Court of Appeal elaborating on the matter in **Spire Bank Limited vs Land Registrar & 2 Others [2019] eKLR** stated as follows: - **“It is essential to appreciate that the intention behind Order 4 Rule 1 (4) was to safeguard the corporate entity by ensuring that only an authorized officer could institute proceedings on its behalf. This was to address the mischief of unauthorized persons instituting proceedings on behalf of corporations, and obtaining fraudulent or unwarranted orders from the court. The company’s seal that is affixed under the hand of the directors ensured that they were aware of, and had authorized such proceedings together with the persons enlisted to conduct them. And where evidence was produced to demonstrate that a person was unauthorized, the burden shifted to such officer to demonstrate that they were authorized under the company seal. With this in mind, we dare say that the provision was not intended to be utilized as a procedural technicality to strike out suits, particularly where no evidence was produced to demonstrate that the officer was unauthorized.** 1. The petitioner contended that the deponent who swore the Replying Affidavit on behalf of the Respondents was unauthorized but did not provide any evidence to substantiate that fact. The Petitioner has also not demonstrated any prejudice that she has suffered as a consequence, if any. The Petitioner’s objection thus has no basis and is mere technicality which has no material consequence on the Replying Affidavit having regard to Article 159(2)(d) of the Constitution which requires that justice without be administered without undue regard to procedural technicalities. The objection to the Respondents affidavit by the Petitioner is therefore rejected. ***Whether the Petition offends the doctrine of exhaustion of remedies*** 1. The respondents submitted that the petition contravenes the doctrine of exhaustion of remedies the Petitioner ought to have invoked the procedure provided under Section 56 of the Data Protection Act since the Petition is founded on breach of privacy under Article 31. 2. The doctrine was articulated by the Supreme Court in **Waity v Independent Electoral & Boundaries Commission & 3 others [2019] KESC 54 (KLR)** as follows: ***“[63] Where the Constitution or the law, consciously confers jurisdiction to resolve a dispute, on an organ other than a court of law, it is imperative that such dispute resolution mechanism, be exhausted before approaching the latter. Were it not so, parties would bide their time, overlooking the recognized forums, and later springing a complaint at the courts. Such a scenario would be a clear recipe for forum shopping, an undertaking that must never be allowed to fester in the administration of justice. We are fortified in this regard, by the persuasive authority by the Court of Appeal, in Geoffrey Muthinja Kabiru & 2 Others; [2015] eKLR; wherein the Appellate Court observed:*** ***“It is imperative that where a dispute resolution mechanism exists outside the Courts, the same be exhausted before the jurisdiction of the Courts be invoked. Courts ought to be fora of last resort and not the first port of call the moment a storm brews…The exhaustion doctrine is a sound one and serves the purpose of ensuring that there is a postponement of judicial consideration of matters to ensure that a party is first of all diligent in the protection of his own interest within the mechanisms in place for resolution outside the Courts.”*** 1. The question therefore becomes, do the provisions of *Data Protection Act oust the jurisdiction of this Court in favour of the Data Protection Commissioner established under Section 5 of the Data Protection Act?* 2. The functions and jurisdiction of the Commissioner are outlined under Section 8 as follows: 1. *The Office shall—* 1. *oversee the implementation of and be responsible for the enforcement of this Act;* 2. *establish and maintain a register of data controllers and data processors;* 3. *exercise oversight on data processing operations, either of own motion or at the request of a data subject, and verify whether the processing of data is done in accordance with this Act;* 4. *promote self-regulation among data controllers and data processors;* 5. *conduct an assessment, on its own initiative of a public or private body, or at the request of a private or public body for the purpose of ascertaining whether information is processed according to the provisions of this Act or any other relevant law;* 6. *receive and investigate any complaint by any person on infringements of the rights under this Act;* 7. *take such measures as may be necessary to bring the provisions of this Act to the knowledge of the general public;* 8. *carry out inspections of public and private entities with a view to evaluating the processing of personal data;* 9. *promote international cooperation in matters relating to data protection and ensure country's compliance on data protection obligations under international conventions and agreements;* 10. *undertake research on developments in data processing of personal data and ensure that there is no significant risk or adverse effect of any developments on the privacy of individuals; and* 11. *perform such other functions as may be prescribed by any other law or as necessary for the promotion of object of this Act.* 2. *The Office of the Data Commissioner may, in the performance of its functions collaborate with the national security organs.* 3. *The Data Commissioner shall act independently in exercise of powers and carrying out of functions under this Act.* 3. Where a Data subject is aggrieved by a data violation Section 56 as follows: *Complaints to the Data Commissioner* * 1. *A data subject who is aggrieved by a decision of any person under this Act may lodge a complaint with the Data Commissioner in accordance with this Act.* 2. *A person who intends to lodge a complaint under this Act shall do so orally or in writing.* 3. *Where a complaint made under subclause (1) is made orally, the Data Commissioner shall cause the complaint to be recorded in writing and the complaint shall be dealt with in accordance with such procedures as the Data Commissioner may prescribe.* 4. *A complaint lodged under subclause (1) shall contain such particulars as the Data Commissioner may prescribe.* 5. *A complaint made to the Data Commissioner shall be investigated and concluded within ninety days.* 1. If dissatisfied with the decision made, a person has the right to appeal under Section 64 as follows: *A person against whom any administrative action is taken by the Data Commissioner, including in enforcement and penalty notices, may appeal to the High Court.* 1. Moreover, the Act under Section 65 stipulates the remedy available to an aggrieved person as follows: *Compensation to a data subject* * 1. *A person who suffers damage by reason of a contravention of a requirement of this Act is entitled to compensation for that damage from the data controller or the data processor.* 2. *Subject to subsection (1)—* 1. *a data controller involved in processing of personal data is liable for any damage caused by the processing; and* 2. *a data processor involved in processing of personal data is liable for damage caused by the processing only if the processor—* *(i) has not complied with an obligation under the Act specifically directed at data processors; or* *(ii) has acted outside, or contrary to, the data controller's lawful instructions.* *(3) A data controller or data processor is not liable in the manner specified in subsection (2) if the data controller or data processor proves that they are not in any way responsible for the event giving rise to the damage.* *(4) In this section, "damage" includes financial loss and damage not involving financial loss, including distress.* 1. The issue at hand is breach of the Petitioner’s fundamental rights and freedoms which she has carefully pin-pointed and by detailing the manner of violation. The Petition as pleaded is anchored on violation ofArticles 28, 31 and 40 of the Constitution which relate to her right to human dignity, privacy and property. The manner of violation is alleged to arise from the use by the respondents of the Petitioner’s image or photograph in their hard copy restaurant menus and in their website without her consent and for monetary gain. The Petitioner not only alleges the violation of the right to privacy but also the violation of her right to dignity under Article 28, the right to privacy under Article 31 and the right to protection to property under Article 40, in particular, intellectual property rights. Section 8 (1) (f) of the Data Protection Act gives the Data Commissioner the power to among others ‘***receive and investigate any complaint by any person on infringements of rights under this Act’*** . However, the preambular clause of the said Act states that it is intended to give effect to Article 31 (c ) and (d) of the Constitution hence this Petition would be outside the scope of the Data Protection Commissioner due the array of other related rights the Petitioner claims were violated as a consequence of the actions complained of. I thus find that the exhaustion principle does not apply. The Petitioner properly invoked the jurisdiction of this Court under Article 165 (3) (b) which empowers it “***to determine whether a right or fundamental freedom in the Bill of Rights has been denied, violated, infringed or threatened.***” **Whether the petitioner’s rights to human dignity, privacy and property were violated.** 1. The petitioner contended that her rights under Articles 28, 31 and 40(1) of the Constitution were violated through display of her photograph of her serving customers on the Respondents hotel menu and the website to promote the Respondents products and visibility. This was opposed by the Respondents who countered that the Petitioner failed to adduce sufficient evidence to demonstrate that the image in the 2nd Respondent’s Hotel hardcopy menu and its website was Petitioner’s image or likeness. The cited Constitutional provisions upon which the Petitioner anchored his Petition provide as follows: 2. **Article 28:** **Every person has inherent dignity and the right to have that dignity respected and protected.** **Article 31:-** 1. **Every person has the right to privacy, which includes the right not to have-** 2. **Their person, home or property searched;** 3. **Their possessions seized;** 4. **Information relating to their family or private affairs unnecessarily required or revealed; or** 5. **The privacy of their communications infringed.** **Article 40(1):** **Subject to Article 65, every person has the right, either individually or in association with others, to acquire and own property-** 1. **Of any description; and** 2. **In part of Kenya.** 3. These rights are closely interrelated and intertwined implying that a violation of one may amount to the violation of the other. There is a connection between an individual’s right to privacy and the right to dignity. In **MWK & Another vs Attorney General & 3 Others [2017] eKLR** the Court held: **“Privacy fosters human dignity insofar as it is premised on and protects an individual’s entitlement to a “sphere of private intimacy and autonomy. The rights of equality and dignity are closely related, as are the rights of dignity and privacy.”** 1. Similarly in **Kenya Human Rights Commission vs Communications Authority of Kenya & 4 Others [2018] eKLR** it was held: - **Privacy is a fundamental human right, enshrined in numerous international human rights instruments. It is central to the protection of human dignity and forms the basis of any democratic society. It also supports and reinforces other rights such as freedom of expression, information, and association. The right to privacy embodies the presumption that individuals should have an area of autonomous development, interaction, and liberty, a “private sphere” with or without interaction with others, free from arbitrary state intervention and from excessive unsolicited intervention by other uninvited individuals. Activities that restrict the right to privacy such as surveillance and censorship, can only be justified when they are prescribed by law, necessary to achieve a legitimate aim and proportionate to the aim pursued.** . 1. The Respondents denied that the image they depicted was that of the Petitioner. They contended that the image in question was hazy and nearly impossible to ascertain the identity of the person and without the ability to clearly recognize or differentiate the individual, the claim for infringement of privacy cannot succeed. 2. Kevin Esendi Agwona who is a visual and graffiti artist with a leaning towards spray painted murals swore an affidavit in support of the Respondents case. He stated that he was hired in June 2017 to paint a mural at the Four Points by Sheraton Hotel located at Jommo Kenyatta International Airport. He painted one that had a notable portrait of a female face. When he completed, he took a photograph of it and posted it in the portfolio page on his website. He stated the sketch and mural were the work of his hands and that he created female face without reference to any photograph or image of an existing person. 3. The Petitioner bore the burden of proof. She had an obligation to establish that the image depicted in the Hotel hardcopy menu and the website was hers. **Section 107 of the Evidence Act Cap 80** places the burden on a party that asserts existence of a fact. It states: - ***“Section 107: Burden of Proof*** ***107(1) Whoever desires any court to give judgment as to any legal right or liability dependent to existence of facts which he asserts must prove that those facts exist***.” 1. The question thus becomes, did the Petitioner prove that the image displayed on the 2nd Respondent’s hotel hardcopy menu was hers in view of the Respondent’s denial? 2. The only evidence that the Petitioner relied on to assert that what the Respondent had depicted was her image or likeness was her sole evidence. No other person swore any affidavit to corroborate the fact he/she had watched or upon coming across the image, had identified the Petitioner as the person appearing in the image in the Respondent’s Hotel hard copy menu or the website. This is despite the Petitioner stating that many people had after coming across the image identified her and had calls and was wondering whether she the brand ambassador of the Respondents. 3. The only other form of corroborative evidence that the Petitioner provided was in form of correspondence indicating that there had been an attempt at negotiations between the Petitioner and the Respondents. However, these correspondences were exchanged under ‘**without prejudice basis,** whichin the light of **Section 23(1) of the Evidence Act** areinadmissible as evidence of proof of any fact **as** was held inRUSH **& TOMPKINS LTD –VS- GREATER LONDON COUNCIL [1982]2 ALLER 737** where the Court stated thus: ***The “without prejudice rule” is a rule governing the admissibility of evidence and is founded on the public policy of encouraging litigants to settle their differences rather than litigate them to a finish…….The rule applies to exclude all negotiations generally aimed at settlement whether oral or in writing from being given in evidence. This well known passage recognizes the rule as being based at least in part on public policy. Its other basis of foundation is in the express or implied agreement of the parties themselves that communications in the course of their negotiations should not be admissible in evidence if despite the negotiations, a contested hearing ensues [emphasis added]*** 1. In my considered view, given the Respondents assertion that the image that was used in its hardcopy Menu and website was not that of the Petitioner, it was the cardinal duty of the Petitioner to substantiate her claim that the image was hers. I do not consider her lone evidence on identity without more to be sufficient proof of this fact on a balance of probabilities. 2. I therefore find that the Petition fails for want of proof of this material fact. The upshot is that the Petition is dismissed. I take note that the Petitioner is a former longtime employee of the Respondents and thus out of deference to this past relationship, I make no orders as to costs. ***Dated, signed and delivered in Nairobi this 14th day of May, 2026.*** **…………………………..** **L. N. MUGAMBI** **JUDGE**