La Chemise Lacoste v Rong Tai Trading CC (36037/2003) [2007] ZAGPHC 27; 2007 BIP 175 (T) (13 April 2007)
Court
High Courts - Gauteng
Case number
36037/2003
Judge
Ebersohn
The court found that the plaintiff failed to prove that the defendant's use of the word 'Crocodile' on belts infringed its registered trade marks. The evidence established that the relevant public associates the Lacoste brand with a specific crocodile device, not merely the word 'crocodile'. The defendant's belts, bearing only the word 'Crocodile', are visually, aurally, and conceptually distinct from the plaintiff's device marks. The plaintiff does not have a monopoly over the concept or word 'crocodile', and there was no likelihood of deception or confusion among the average purchaser. The…