Lucky Star Ltd v Lucky Brands (Pty) Ltd and Others (164/2015)
Lucky Star Ltd v Lucky Brands (Pty) Ltd and Others (164/2015) [2016] ZASCA 77; 2017 (2) SA 588 (SCA); 2016 BIP 180 (SCA) (27 May 2016)
The court held that the appellant failed to establish that the respondents' marks 'Lucky Fish' and 'Lucky Fish and Chips' were so similar to the appellant's registered 'Lucky Star' trade marks as to be likely to deceive or cause confusion. The dominant elements of the marks ('Star' versus 'Fish') were sufficiently distinct, and the shared use of the word 'Lucky' was of minor significance given its generic nature. The court found no likelihood of deception or confusion among consumers, even considering notional use of the registered marks. The appellant's claims under s 34(1)(a), (b), and (c)…
Source excerpt
- Trade Mark Infringement
- Likelihood Of Confusion
- Company Name Dispute
- Distinctiveness Of Marks
- Dilution Of Trade Mark
- Companies Act Section 11