Bliss Brands (Pty) Ltd v Advertising Regulatory Board NPC & others (22061/2020)
Bliss Brands (Pty) Ltd v Advertising Regulatory Board NPC & others (22061/2020) [2021] ZAGPJHC 57; [2021] HIPR 173 (GJ) (21 May 2021)
The court held that the ARB's exercise of public power over non-members is unconstitutional because it is not sourced in law, violating the principle of legality. The ad-alert mechanism, which compels ARB members to refuse advertising from non-members subject to ARB rulings, constitutes an unlawful restraint of trade and infringes property rights. The ARB's procedures under clauses 8 and 9 of its Code mirror legal disputes such as passing-off, copyright, and trade mark infringement, which should be adjudicated by courts or independent tribunals as required by section 34 of the Constitution. T…
Source excerpt
- Access To Courts
- Administrative Action
- Advertising Regulation
- Unlawful Competition
- Restraint Of Trade
- Judicial Authority