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South Africa Case Law

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Intellectual Property [2014] ZAGPPHC 963

Philip Morris Brands S.A.R.L. v N V Sumatra Tobacco Trading CO and Another (26816/14)

Philip Morris Brands S.A.R.L. v N V Sumatra Tobacco Trading CO and Another (26816/14) [2014] ZAGPPHC 963; 2014 BIP 265 (GP) (17 November 2014)

The High Court dismissed Philip Morris Brands’ opposition to the KING logo trademark, finding no proven reputation in the packaging alone and no confusing similarity.

  • Trade Mark Opposition
  • Likelihood Of Confusion
  • Distinctiveness
  • Reputation Of Trademark
  • Get Up
  • Section 10 Trade Marks Act
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