3 Jerks Manufacturing CC v Vital Health Foods (Pty) Ltd (22452/2011)
3 Jerks Manufacturing CC v Vital Health Foods (Pty) Ltd (22452/2011) [2011] ZAWCHC 491; 2011 BIP 423 (WCC) (2 December 2011)
High Court passing-off dispute over the name “CholesterolEase” failed because the term was found descriptive, not distinctive, and no confusion was proved.
- Passing Off
- Trade Name Distinctiveness
- Secondary Meaning
- Aural Confusion
- Advertising Value
- Unlawful Competition