Value Car Group Limited and Another v Value Car Hire (Pty) Ltd and Others (10422/03)
Value Car Group Limited and Another v Value Car Hire (Pty) Ltd and Others (10422/03) [2005] ZAWCHC 23; [2005] 4 All SA 474 (C); 2005 BIP 172 (C) (13 April 2005)
The High Court dismissed an application to stop use of the word “Value” in car hire branding, finding no proved reputation, confusion, or trade mark infringement.
- Passing Off
- Trade Mark Infringement
- Secondary Meaning
- Trade Practices Act
- Likelihood Of Confusion
- Passing-off