12 Dec 2024
律政司司長 訴 牛奶有限公司
- Citation
- [2025] HKCFI 767
- Court
- Court of First Instance
- Case number
- HCMA88/2024
Magistrate did not err in law or reach a conclusion no reasonable magistrate could reach. Point‑of‑sale displays, even if conspicuous (colours, lighting, bespoke holders, pack arrangements), are not automatically "tobacco advertisements" under Cap.371; prosecution failed to prove beyond reasonable doubt that the displays were promotional in the statutory sense rather than sales displays. Where s.14(1)(c) might be engaged, s.14(1A) (anti-smoking purpose) can negate classification as tobacco advertisement in the circumstances; the acquittals are therefore upheld.